derrick.com
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Derrick: The 730-Person Titan of Industrial Separation
A $360M family-owned giant quietly dominating a niche industrial market.
While tech startups chase AI hype, Derrick Corporation has spent over a century mastering the unglamorous physics of separation. With $360M in revenue and a global footprint, this family-owned powerhouse proves that industrial durability beats venture capital flash.
"They don't need 10 million users—they need the right 10,000 industrial buyers."
The Industrial Invisible
Derrick operates in the heavy industrial sector where brand visibility matters less than technical performance. Their 44% direct traffic share reveals a critical insight: customers aren't discovering them via SEO—they're typing derrick.com directly because they need specialized separation solutions. This is the hallmark of a mature B2B giant with entrenched relationships.
The Family Dynasty Advantage
With Mitch Derrick as CEO and Brad Derrick as COO/President, the company maintains a founder mentality despite its $360M scale. Unlike VC-backed firms chasing growth-at-all-costs, Derrick's family ownership allows for long-term R&D bets on technologies like their patented pyramid screens—explaining why they dominate niche keywords like 'pyramid screens' (180 monthly volume) despite minimal marketing spend.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (not bleeding-edge frameworks) keep the site functional without distraction. Their LinkedIn presence is minimal but strategic—focused on industry credibility rather than viral content. This is a company that invests in engineering, not marketing theater.
- Revenue per employee: ~$494K—exceptional for heavy industry
- Organic search (35%) + Direct (44%) = 79% of traffic comes without paid acquisition
- Top keyword 'derrick' (11,880 volume) shows strong brand recall in industrial circles
- Global rank #2.4M seems low, but reflects their highly targeted, low-traffic niche
The Unsexy Billion-Dollar Playbook
Derrick proves that in B2B industrial markets, deep technical moats and family stewardship outlast growth hacking. Their next chapter? Probably just more decades of perfecting separation physics.
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Derrick - Derrick Corporation
Derrick is a family owned and operated company with a global presence focused on pioneering separation technology.
Derrick
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About derrick.com
Derrick is a family owned and operated company with a global presence focused on pioneering separation technology.
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Technology Stack
derrick.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Traffic & Audience
derrick.com receives approximately 9.3K monthly visitors and ranks #2,430,074 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.
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