derris.com
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Derris: The Boutique Brand Machine
A $25M lifestyle agency thriving on focused, high-touch service
In an industry dominated by global holding companies, Derris operates with surgical precision. They've built a $25.3M business by rejecting scale in favor of deep, narrative-driven partnerships with lifestyle brands.
"Their low web traffic isn't a weakness—it's proof they don't compete on SEO. They compete on reputation and referral."
The Boutique Paradox
With 108 employees and $25.3M in revenue, Derris generates ~$234k per employee—a strong efficiency metric for a service business. This suggests a lean, senior-heavy team structure that avoids the bloat common in larger agencies. Their leadership bench (Sarah Castille, Alison Weltman, Allie Gillette, Jenna Raboy) is exclusively VP-level, indicating a flat hierarchy where decision-makers are directly involved in client work.
Traffic Signals
The 2,458 monthly visits are telling. For a $25M agency, this is remarkably low, but the composition is revealing: 54% organic, 29% direct. This isn't a growth-stage startup burning cash on ads. It's a mature business where clients find them through industry word-of-mouth and targeted searches. The top keyword 'derris' (1,220 volume) confirms brand recognition, while 'derris pr' and 'derris account executive' show active job seeking and reputation checking.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap suggest legacy codebases or simplicity over modern frameworks, while Cloudflare and AWS CloudFront provide enterprise-grade infrastructure. The absence of heavy analytics or marketing automation tools aligns with their referral-based model—they don't need to optimize for conversion because their pipeline is relationship-driven.
- Focus on lifestyle vertical with narrative-driven campaigns
- Flat, VP-heavy leadership structure (5 VPs listed)
- Revenue-per-employee ~$234k—indicating premium positioning
- Traffic composition suggests referral-based growth, not inbound marketing
The Quiet Giant of Lifestyle PR
Derris proves you don't need scale to build a $25M business—you need focus, reputation, and the right relationships.
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5 keywordsHow is Derris's SEO?
Meta Tags
Derris | Building & Scaling Iconic Brands
Everything we do at Derris is in the service of building great brands. We work with our partners for campaign creation, storytelling, social media, and more.
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About derris.com
Everything we do at Derris is in the service of building great brands. We work with our partners for campaign creation, storytelling, social media, and more.
Company Overview
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Technology Stack
derris.com uses 13 technologies across their website including HSTS, reCAPTCHA, Webflow, cdnjs, and more.
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Web Standards
Twitter Cards
Traffic & Audience
derris.com receives approximately 2.5K monthly visitors and ranks #6,397,627 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
The majority of derris.com's traffic comes from .
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This page provides publicly available information about derris.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit derris.com directly at https://derris.com.