deta.global
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Deta: The Quiet Energy Giant
A $24M consultancy navigating the energy crisis without the hype
In a world obsessed with energy *generation*, Deta.global operates in the shadows of efficiency—the unglamorous, high-impact frontier where engineering meets sustainability. While tech startups chase VC funding, this New Zealand-born consultancy is quietly optimizing energy use for businesses across Australia and the Pacific, proving that real impact often happens without the spotlight.
"They aren't selling dreams—they're selling kilowatt-hours saved. In the energy crisis, pragmatism beats disruption."
The Consultancy Playbook
Deta operates in the B2B consulting space, a sector that rewards expertise over virality. Their 33% organic search traffic suggests a strong referral network and repeat business—likely driven by tangible ROI for clients. Unlike flashy SaaS platforms, their growth is linear, stable, and deeply tied to the physical infrastructure of energy grids and industrial efficiency.
The Energy Crisis Tailwind
With 'energy crisis' as a top keyword (17,590 monthly searches), Deta is positioned at the nexus of urgency and expertise. Their 48% direct traffic indicates a loyal client base—businesses returning for repeat audits and optimizations. This isn't a startup chasing trends; it's a firm capitalizing on a decade-long shift toward sustainability and cost control.
The tech stack is telling: jQuery, Bootstrap, and Vite suggest a functional, no-nonsense web presence. They prioritize utility over aesthetics, focusing resources on consulting rather than digital polish. The lack of a Trustpilot rating or public reviews further reinforces their B2B focus—reputation is built through boardrooms, not review sites.
- Revenue stability: $24.6M in a niche, high-value market
- Strategic hiring: 112 employees suggests a balanced team of engineers and consultants
- Geographic moat: Dominance in Australia/NZ markets creates a regional barrier to entry
- Keyword alignment: Capitalizing on 'energy crisis' and 'consultant' search intent
The Anti-Startup Success Story
Deta proves that in energy consulting, steady expertise outpaces flashy disruption. For founders and investors, it's a case study in building a defensible business through deep vertical knowledge—not just technology.
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Energy Efficiency Consultants & Services Across Australia & NZ
Expert energy efficiency consulting & Services in AU & NZ. Reduce costs, improve sustainability, & optimise energy use with tailored solutions. Contact us!
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About deta.global
Expert energy efficiency consulting & Services in AU & NZ. Reduce costs, improve sustainability, & optimise energy use with tailored solutions. Contact us!
Company Overview
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Technology Stack
deta.global uses 17 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Scheduling
Cal.com
Customer Support
Zendesk
Traffic & Audience
deta.global receives approximately 3.5K monthly visitors and ranks #4,867,670 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:33 on the site.
The majority of deta.global's traffic comes from undefined, .
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