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Detectify: The Crowdsourced Security Machine
How 156 employees leverage the global security community to outpace enterprise incumbents
While legacy vendors rely on slow-moving internal research teams, Detectify has built a growth engine that weaponizes the global white-hat hacker community. This isn't just another vulnerability scanner—it's a crowdsourced intelligence platform that turns community findings into automated protection at scale.
"Detectify proves that you don't need a massive R&D budget when you can crowdsource intelligence from the world's best security researchers."
The Hacker Economy
Rickard Carlsson and his co-founders cracked the code on incentivizing security researchers. Instead of hiring expensive internal teams, Detectify pays top hackers for their findings and automates the deployment. This creates a flywheel: more researchers → more unique signatures → better detection → more customers → more researchers. It's a moat that traditional vendors can't replicate with headcount alone.
Capital Efficiency
With $32M raised and $34.2M in revenue, Detectify operates with remarkable efficiency. At 156 employees, they're generating over $220K revenue per head—nearly double what many Series B security startups achieve. This lean operation suggests strong unit economics and a product that sells itself, critical for investors eyeing capital efficiency in today's market.
The tech stack reveals a modern, scalable approach: Vite for fast builds, PWA capabilities for offline functionality, and Tailwind CSS for rapid UI iteration. They're not over-engineering—every choice supports velocity and developer experience. The presence of LinkedIn Insight Tag and Twitter Pixel indicates sophisticated GTM tracking, something many security companies still struggle with.
- Community-driven threat intelligence beats internal research velocity
- Capital efficiency ratio suggests strong unit economics
- Modern stack prioritizes developer experience and shipping speed
- Founder-led sales with deep security expertise at the helm
The Crowdsourced Advantage
Detectify's model is a blueprint for modern B2B security: build a community, automate relentlessly, and stay lean. For founders and investors, this is how you compete with incumbents—by turning their biggest weakness (slow research) into your speed advantage.
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About detectify.com
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Technology Stack
detectify.com uses 17 technologies across their website including Wistia, HSTS, Laravel, and more.
Video
Wistia
Security
HSTS
Backend Frameworks
Laravel
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
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Advertising
Twitter Pixel, LinkedIn Insight Tag
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