dhana.com
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Dhana: The Circular Fashion Tech
A tiny team with a $2.5M revenue bet on sustainable apparel tech
While the fashion industry drowns in fast fashion waste, Dhana is quietly building the infrastructure for a circular future. With just 18 employees and a $2.5M revenue, this isn't just another apparel brand—it's a technology platform disguised as one.
"They're not selling clothes—they're selling the technology that makes circular fashion scalable."
The Growth Paradox
Dhana's traffic metrics reveal a fascinating contradiction. With only 1,418 monthly visits and a global rank of #9.5M, they're virtually invisible to the average consumer. Yet their revenue suggests they're solving real B2B problems. The 41% organic search traffic indicates they're capturing high-intent queries from brands, not casual shoppers. This is a classic infrastructure play: invisible to consumers, essential for businesses.
The Founder's Bet
Shamini Dhana isn't just a founder—she's a visionary betting her entire career on circular fashion. With a team of 18, she's managing $2.5M in revenue, which translates to approximately $138K per employee. That's lean, but it suggests a high-margin software business model rather than traditional apparel manufacturing. The company's presence in Sausalito, California (the address appears 810 times in search volume) signals both a coastal tech mindset and a strategic location for fashion innovation.
The tech stack—Tailwind CSS, Bootstrap, DaisyUI—reveals a modern, component-driven approach to their web presence. But the real innovation is likely in their D-Sphere platform, evidenced by the terms of service and privacy documents hosted on AWS S3. These aren't standard legal docs; they're infrastructure documents for a platform that handles data, transactions, and circular fashion logistics.
- Circular fashion technology platform (not just an apparel brand)
- B2B infrastructure for sustainable supply chains
- Low traffic but high revenue per employee
- Modern tech stack with Tailwind, Bootstrap, DaisyUI
- Founder-led with clear vision for systemic change
The Quiet Revolution
Dhana proves you don't need massive scale to build meaningful infrastructure for the future of fashion
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About dhana.com
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Technology Stack
dhana.com uses 3 technologies across their website including DaisyUI, Bootstrap, Tailwind CSS.
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
dhana.com receives approximately 1.4K monthly visitors and ranks #9,535,811 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:49 on the site.
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