dharmacon.horizondiscovery.com
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The Invisible Giant of Functional Genomics
A Revvity brand quietly powering the future of gene editing with 16 employees and zero public traffic data.
Welcome to the black hole of the functional genomics market. Dharmacon.horizondiscovery.com is the digital storefront for a brand that shouldn't exist in the shadows, yet it dominates the backend of biotech with a silence that screams volume.
"When a brand has zero public traffic data but maintains a $2.5M revenue stream, you aren't looking at a failure—you're looking at a monopoly on the institutional layer of science."
The Institutional Lock-In
Dharmacon isn't built for the casual browser; it's built for the PhD in a lab coat who orders reagents through a procurement department, not a search engine. With a tech stack dominated by enterprise tools like Zendesk and Google Analytics, this is a B2B2C beast where the end-user (the researcher) is separated from the buyer (the university/grant).
The Revvity Absorption
The domain screams 'Dharmacon,' but the footer whispers 'Revvity.' This is a classic post-acquisition integration strategy. Horizon Discovery was swallowed by PerkinElmer (now Revvity), and this subdomain is the digital remnant of that consolidation. It’s a brand acting as a product line, not a standalone entity.
The portfolio is aggressively broad—spanning RNAi, CRISPRa/i, and base editing. While competitors fight for the flashy 'cure for cancer' headlines, Dharmacon sells the shovels in the gold rush: the siRNA and CRISPR libraries that make the research possible. The 16-person team suggests a highly automated, high-margin operation focused on manufacturing and technical support rather than marketing fluff.
- The 'Infinite Possibilities' claim is backed by a catalog that covers the entire gene modulation workflow.
- Technical support ([email protected]) is the primary traffic driver, not SEO.
- Social presence is active (Twitter/LinkedIn), but the domain itself is a conversion endpoint, not a content hub.
The Silent Backbone of Biotech
Dharmacon proves that in deep tech, visibility is overrated—utility is everything.
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Dharmacon reagents | a Revvity brand | Infinite possibilities for functional genomics | RNAi and CRISPR
The Dharmacon reagents portfolio encompass the broadest range of quality molecular biology tools for reliable and accurate gene function manipulation supporting gene-modulation (RNAi, (siRNA / shRNA / miRNA), CRISPR modulation, (CRISPRa / CRISPRi) and gene editing (CRISPRko, CRISPR knock-in, base editing).
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About dharmacon.horizondiscovery.com
The Dharmacon reagents portfolio encompass the broadest range of quality molecular biology tools for reliable and accurate gene function manipulation supporting gene-modulation (RNAi, (siRNA / shRNA / miRNA), CRISPR modulation, (CRISPRa / CRISPRi) and gene editing (CRISPRko, CRISPR knock-in, base editing).
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Technology Stack
dharmacon.horizondiscovery.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, cdnjs, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Google Ads +1 more
Customer Support
Zendesk
Traffic & Audience
dharmacon.horizondiscovery.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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