dicentra.com
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Dicentra: The Unsung CRO Powerhouse
A $21.6M revenue, 80-person firm dominating the regulatory maze for health products.
In the opaque world of health product compliance, Dicentra operates as the silent architect of market entry. While most B2B firms chase flashy growth, this Canadian consultancy has quietly built a $21.6M revenue engine by solving the industry's most tedious, high-stakes problems.
"They don't sell SaaS; they sell regulatory certainty in a world of ambiguity."
The Niche That Built Them
Dicentra targets the exact pain point where health brands die: regulatory approval. Their top keywords reveal a strategic focus on 'NPN Canada Help' and 'FDA New Dietary Ingredient Notifications.' They aren't a generalist CRO; they are the specialized fixer for the North American supplement and health product market. This specificity is their moat—generalists can't compete with their depth.
Traffic & SEO Reality Check
With 10,531 monthly visits and a global rank of #1,888,681, Dicentra isn't chasing vanity traffic. The fact that 50% of traffic is organic and 36% is direct indicates a mature, referral-heavy business model. Clients aren't finding them via viral content; they are searching for specific regulatory solutions or returning directly. The 'what is a dossier' keyword (2,390 volume) shows they are educating the market, not just selling to it.
The leadership team, led by CEO Alicja Wojewnik and VP Karol Wojewnik, has scaled this to 80 employees without external funding. In an industry dominated by massive, impersonal giants like IQVIA, Dicentra's size is an asset—offering personalized service for complex regulatory dossiers that require nuance, not just process.
- Revenue-per-employee ratio of ~$270k suggests high-value consulting, not low-margin volume.
- Tech stack (jQuery, Bootstrap) indicates a focus on utility over flashy UI—function over form.
- Traffic concentration in undefined geos (54.8% + 32.7%) suggests strong North American dominance, likely Canada and US.
The Quiet Giant of Regulatory Compliance
Dicentra proves that in B2B health tech, depth beats breadth. They don't need to be the biggest name; they just need to be the one that gets your product on the shelf.
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Open Graph Image
https://dicentra.com/wp-content/uploads/2018/03/2018_dicentra_logo_new_colour-1.jpg
Meta Tags
dicentra - CRO & Regulatory Consulting | Life Sciences & Food Industries
dicentra is a CRO & Regulatory Consulting firm that addresses matters of safety, quality and compliance for products.
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About dicentra.com
dicentra is a CRO & Regulatory Consulting firm that addresses matters of safety, quality and compliance for products.
Company Overview
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Technology Stack
dicentra.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
dicentra.com receives approximately 10.5K monthly visitors and ranks #1,888,681 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 3:21 on the site.
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