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Digication: The Silent Giant of Higher Ed
How a 35-person team built a $3.9M ePortfolio empire serving 235k monthly visitors
In the noisy world of EdTech, Digication operates as a quiet monopoly. While competitors chase flashy features, this 35-person team has captured 60% direct traffic from institutions who simply can't function without them.
"Digication isn't selling software—they're selling institutional memory. Every student portfolio becomes permanent proof of learning."
The Invisible Infrastructure
With 60% direct traffic, Digication has achieved what every SaaS company dreams of: becoming infrastructure. Students and faculty don't search for alternatives—they type 'digication.com' directly into their browser. This isn't a product; it's a habit embedded in thousands of university workflows. The 30% organic search traffic comes from branded queries like 'digication john jay'—institutions actively looking for their platform.
The 35-Person Powerhouse
Revenue per employee is $111K—impressive for EdTech. But the real story is efficiency. With only 13 technologies detected in their stack, they've avoided the feature bloat that plagues competitors. Next.js, AWS, and Tailwind CSS form the backbone of a lean operation. While others hire for growth, Digication ships for impact. Their 126,972 backlinks aren't bought—they're earned through genuine institutional adoption.
The keyword data reveals their moat: 'where i can find ssn on e portfolio in college' (200 monthly searches) shows students desperately need this platform. They're not choosing Digication—they're required to use it. The 'digication john jay' query proves this isn't a consumer app; it's a university-wide mandate. When your SEO strategy includes institutional name searches, you've achieved vendor lock-in.
- 60% direct traffic = institutional lock-in
- 35 employees managing 235K monthly visits
- 126K backlinks from genuine educational use
- AI-powered assessment (their competitive edge)
The Unsexy Monopoly
Digication proves that in EdTech, boring infrastructure beats flashy features every time. They're not building for students—they're building for the institutions that own the students.
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Digication - Learning Platform
AI-powered ePortfolio and Assessment platform for higher education
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About digication.com
AI-powered ePortfolio and Assessment platform for higher education
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Technology Stack
digication.com uses 13 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Performance
Lazy Loading
Traffic & Audience
digication.com receives approximately 235.0K monthly visitors and ranks #125,896 globally. The website has a bounce rate of 32% with visitors viewing an average of 8.0 pages per visit. Users spend an average of 6:31 on the site.
The majority of digication.com's traffic comes from undefined, undefined, .
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