digitaloptometrics.com
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The $18M Tele-Optometry Play
DigitalOptometrics is quietly building the infrastructure for remote eye care
While telehealth giants chase broad markets, DigitalOptometrics is carving out a $18.4M niche doing one thing exceptionally well: performing comprehensive eye exams remotely. This isn't another virtual doctor app—it's a specialized platform solving a specific, high-value problem.
"They're not building a telehealth platform—they're building the infrastructure for the future of vision care."
The Target Market
DigitalOptometrics serves a surprisingly specific audience: optical chains, corporate health programs, and underserved rural markets. With 127 employees generating $18.4M in revenue, they're operating at ~$145K revenue per employee—strong for a specialized tech services company. Their 94.3% traffic concentration in 'undefined' (likely North America) suggests they're dominating a regional market before scaling globally.
The Growth Strategy
Their SEO strategy is revealing: 56% organic traffic with branded keywords ('digitaloptometrics' at 530 monthly volume) dominating. This indicates strong brand recognition within their niche. The real signal? Keywords like 'eye doctor virtual appointment india' (150 monthly volume) and 'teleoptometry jobs' (30 monthly) show they're capturing both patient demand and professional interest—the two sides of the marketplace they need to build.
What makes DigitalOptometrics unique is their surgical focus. While competitors like Teladoc chase general telehealth, DigitalOptometrics built their platform specifically for optometrists. The tech stack—Tailwind, Bootstrap, Ant Design—suggests a modern, component-driven architecture. Their social presence (Twitter, LinkedIn, Facebook, Instagram) shows they're playing the long game on brand building, not just transactional marketing.
- Specialized tele-optometry platform (not general telehealth)
- 127 employees, $18.4M revenue = strong unit economics
- 56% organic traffic shows strong brand and SEO moat
- Capturing both patient demand and professional interest
- Modern tech stack built for scalability
The Bet: Specialization Wins
DigitalOptometrics isn't trying to be the next Teladoc—they're building the essential infrastructure for a $15B industry that's been slow to digitize. With 127 employees and $18.4M in revenue, they've found product-market fit. The question isn't if tele-optometry scales, but whether they can maintain their first-mover advantage as the market heats up.
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Meta Tags
DigitalOptometrics - Tele-Optometry for Comprehensive Eye Exams
At DigitalOptometrics, our telehealth software allows optometrists to perform comprehensive eye exams remotely. Schedule an exam today!
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About digitaloptometrics.com
At DigitalOptometrics, our telehealth software allows optometrists to perform comprehensive eye exams remotely. Schedule an exam today!
Company Overview
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Technology Stack
digitaloptometrics.com uses 17 technologies across their website including UserWay, Vimeo, Font Awesome, and more.
Accessibility
UserWay
Video
Vimeo
Fonts
Font Awesome
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
digitaloptometrics.com receives approximately 5.1K monthly visitors and ranks #3,616,082 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:18 on the site.
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