directv.com
directv.com
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DIRECTV: The Titan Stuck in Cable's Shadow
A $7.5B giant battling cord-cutting with a 70% direct traffic monopoly
DIRECTV isn't just a streaming service—it's a 20-year legacy brand fighting a brutal war against cord-cutting. With 14.3M monthly visitors and a 70% direct traffic fortress, it commands the living room. But a 1.2/5 Trustpilot rating reveals a brutal customer reality.
"DIRECTV's 70% direct traffic isn't loyalty—it's habit. Customers are locked in by inertia, not love."
The Inertia Empire
DIRECTV's 14.3M monthly visits are dominated by direct traffic (70%), indicating a massive installed base. The keyword 'directv' alone drives 367K monthly searches—more than 'directv stream' (74K) and 'direct tv' (72K) combined. This isn't a growth story; it's a retention battlefield. The brand has achieved near-monopoly status in its domain, but the 1.2/5 Trustpilot rating across 3K reviews suggests deep customer resentment.
The Streaming Pivot Struggle
While DIRECTV Stream (74K monthly searches) shows streaming intent, it's dwarfed by the legacy 'directv' brand. The company's 16,263 employees and $7.5B revenue represent a traditional TV behemoth pivoting to streaming. Yet, the data shows they're still anchored to satellite DNA. Their 2.7M backlinks—mostly from legacy partnerships and affiliate deals—reveal a marketing strategy built on broadcast-era relationships, not digital-native growth.
The executive team tells a story of corporate restructuring. With leaders like Tammy Delaney (Office of the President) and Amy Leifer (Chief Advertising Sales Officer), the focus appears to be on retention and ad sales rather than product innovation. The absence of a CTO or Chief Product Officer in the key people list is telling—this is a company optimizing for defense, not offense.
- 70% direct traffic: A fortress built on habit, not innovation
- 1.2/5 Trustpilot: The cost of legacy infrastructure and pricing
- Satellite-first mindset: Streaming is an add-on, not the core
- Backlink dependency: 2.7M links from broadcast-era partnerships
DIRECTV is a $7.5B fortress under siege
It has the brand and traffic to win streaming, but its satellite DNA and customer satisfaction crisis could be its downfall. The question isn't whether they can pivot—it's whether they will before the inertia breaks.
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Reviews (20)
PASATV is much more reliable and stable…
PASATV is much more reliable and stable for sure. I will not comback again to this one..
Misleading contract and pricing.
I joined Direct TV for a 2 year contract. I did let them know that I would be seasonal and had the option of pausing Direct TV each spring until going to my winter destination. However even though my 2 year contract has expired, and my price doubled up to $199 monthly, I was still obligated to their contract time frame until May 2017. Seems very unfair as if I am under their contract I should still get the fair pricing of $100. Will never use Direct TV again.
Thieves stole my money
These crooks restarted a closed account and stole over $600.00 by stealing my credit card information from AT&T without authorization.
Billing Issues and overcharges
I started service in October 2025. There was the starting promo offer. The October bill $87.11, November $113.67, December $103.04, January $137.15, February was adjusted down to $114.97 when I called to find out why the charge for January was so high. Two calls with different agents resulted in an $11.99 refund for the January overcharge. The second call, the agent adjusted the February billing to $114.97. After those two calls I contacted Vyve Broadband to discuss returning to their service. The agent guided me to the detailed billing statements on Direct TV website. As I talked my way through the details we each entered the charges, credits from each billing period. She was surprised that (A) Direct TV did not send the detailed billing with an email saying the charge would be made to your card and (B) that every single bill did not add up to as much as what was charged. We each did this twice for each bill. The results were October, billed $87.11, actual total was $65.12, an overcharge of $21.99. November billed $113.67, actual total $91.68, an overcharge of $21.99. December billed $103.04, actual total $91.05, an overcharge of $11.99. So, I called back again today and spoke to agent Ricardo who refused my request to speak to a manager or supervisor, he refused to manually enter the line items from each billing period to see that the amount billed resulted in overcharges of the actual totals. He said there was no correction that would be made to the billing and no refunds would be made. To borrow a recent statement from recent news reports " the math ain't mathin. " I have filed a complaint with the FCC today. Hopefully they are still in existence and doing the job they were established for. A consumer should be provided with the detailed statement even if they are paperless billing ( Vyve does this imbedded into the email notices before payment is drafted). A consumer should not have to manually check the math on billing statements every month. AT&T has already had Class Action suits for other things and I can see this being the next. So far, Direct TV (AT&T) owes me an additional $55.97 for overbilling. On the Customer Service reps I spoke with, the first two, a female was ok (can't remember her name) and Ali who was very good. Ricardo needs to look for another job because my review of him was not favorable. I was mostly forced to listen to him read the line by line detail of every months billing for 25 minutes. He refused to deviate from what their normal script is and simply add and subtract every line item detail to see that what I was saying was accurate.
On roku they claim you can watch…
On roku they claim you can watch directtv with 60 channels with ads for free , just for signing up . After jumping through all of their hoops , I ended up with nothing . Evidently this is only for paying customers.
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About directv.com
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Traffic & Audience
directv.com receives approximately 14.3M monthly visitors and ranks #3,561 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:43 on the site.
The majority of directv.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about directv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit directv.com directly at https://directv.com.