Imagine every article on your site becoming a living conversation. Direqt isn't building another chatbot—it's engineering a new layer of reader engagement where AI doesn't just answer questions, it initiates dialogue, driving 35% deeper content consumption and unlocking a 67% user retention metric that traditional publishing platforms can only dream of.

"Direqt's core thesis is provocative: the future of publishing isn't about pushing more content—it's about starting more conversations."

The leadership team reads like a tech startup playbook: John Duffy as CEO, Myk Willis as CTO (the technical backbone), and co-founders Nick Martin and Bill Madden bringing operational balance. Head of HR Sari Terceira suggests they're scaling intentionally. What's telling is their tech stack—jQuery, Tailwind, Bootstrap—stable, battle-tested technologies rather than chasing bleeding-edge frameworks. This isn't a team building for tech demo glory; they're building for publisher reliability and scale.

• Conversational AI that lives natively on publisher sites, not in separate apps
• Metrics that matter: 67% retention, 35% deeper engagement vs. traditional content
• Scalable infrastructure that handles 100+ publishing partners with 20 people
• Revenue model aligned with publisher success—engagement drives monetization