Disaronno International's website is a masterclass in digital absence. With 73 employees and $10.2M in revenue, their online footprint is exactly zero—no traffic, no keywords, no social profiles. This isn't a glitch; it's a deliberate strategy that challenges everything we assume about modern B2B.

"In an era where every company must be a media company, Disaronno chose to be invisible—and it's working."

The tech stack detection returned zero technologies—no analytics, no CMS, no tracking pixels. This isn't just minimalism; it's strategic opacity. In the spirits industry, where regulatory complexity and distribution partnerships define success, a public-facing digital presence might actually be a liability. Disaronno International has built a business that doesn't need to be discovered because their customers already know exactly where to find them.

• Revenue: $10.2M with 73 employees = ~$140K per employee
• Digital strategy: Complete absence from measurable web metrics
• Sales model: Relationship-driven, not lead-generation driven
• Market position: Premium spirits distribution without digital noise