discreteheat.com
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The Skirting Board That Heats Your Home
DiscreteHeat's ThermaSkirt isn't just a product—it's a spatial engineering solution that challenges the radiator market.
DiscreteHeat isn't selling radiators; they're selling invisible real estate. By transforming the most underutilized space in any room—the skirting board—into a radiant heating surface, they've engineered a solution that merges thermal efficiency with architectural minimalism. This is heating that doesn't just warm a room; it disappears into the walls.
"They're not competing with radiators—they're eliminating them by making the wall itself the heater."
The Product-Market Fit Playbook
DiscreteHeat cracked a specific code: the renovation market hates bulky radiators but loves underfloor heating's aesthetics. ThermaSkirt bridges this gap perfectly. With 26 employees generating $1.8M revenue, they're operating at ~$69K per employee—a lean, focused engineering firm. Their 53% organic traffic proves they've built SEO authority around specific pain points like 'heated skirting boards' (650 monthly searches) and 'thermaskirt electric pdf'—indicating serious buyers researching specs.
The Dragons' Den Validation
The 'As Seen On Dragons' badge isn't just marketing—it's a credibility anchor. In the heavy industry space, trust is everything. Their traffic split (53% organic, 35% direct) suggests strong brand recall and repeat business, likely from installers and architects. The 26.2K monthly visits are highly qualified: people searching for heated skirting solutions aren't casually browsing—they're planning projects. This is B2B2C at its finest: architects specify it, installers sell it, homeowners live with it.
Their tech stack reveals a modern, scalable approach: Tailwind CSS, Bootstrap, and Swiper for a responsive experience, plus Zendesk for customer support integration. The presence of Trustpilot suggests they're confident in their product performance. With a team led by Ethan Wadsworth (Sales & Marketing) and Thomas Bannon (Commercial Projects), they're structured for B2B growth, not just DTC retail.
- Niche dominance: Owns 'heated skirting board' search category with 650 monthly queries
- Product-market fit: Solves the 'radiators ruin my walls' problem for renovators and new builds
- Installer network strategy: Accredited installer program creates a B2B moat
- Proven concept: Dragons' Den backing provides instant consumer trust
This is a precision engineering company, not a heating manufacturer
DiscreteHeat proves that in crowded industrial markets, the best strategy is to redefine the category itself. They don't sell heating solutions—they sell invisible thermal architecture. And with 26.2K qualified monthly visitors, the market agrees.
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Meta Tags
Skirting Board Heating | As Seen On Dragons Den - DiscreteHeat Co. Ltd.
ThermaSkirt replaces your skirting board & radiators in one & provides a true radiant heating solution like under floor heating. Manufactured by DiscreteHeat UK
Skirting Board Heating | As Seen On Dragons Den
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About discreteheat.com
ThermaSkirt replaces your skirting board & radiators in one & provides a true radiant heating solution like under floor heating. Manufactured by DiscreteHeat UK
Company Overview
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Technology Stack
discreteheat.com uses 19 technologies across their website including Wistia, YouTube Embed, Font Awesome, Google Fonts, DoubleClick Floodlight, Google Ads, and more.
Video
Wistia, YouTube Embed
Fonts
Font Awesome, Google Fonts
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Tawk.to, Zendesk
Reviews
Trustpilot
Analytics & Marketing
Google Analytics
Traffic & Audience
discreteheat.com receives approximately 26.2K monthly visitors and ranks #1,194,600 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 1:43 on the site.
The majority of discreteheat.com's traffic comes from undefined, undefined, .
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