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DISQO: The Anti-Social Media Insights Engine
Why this 400-person analytics firm is winning where Big Tech fails
While everyone obsesses over social listening and platform-native analytics, DISQO is quietly building a $52M empire on a radical premise: what if you could measure consumer behavior *outside* the walled gardens? They're not just another analytics tool—they're the anti-walled garden.
"DISQO isn't just measuring what happens in social media—it's measuring what happens when people *leave* social media."
The Blind Spot They Exploit
Traditional social listening tools see what happens on platforms. DISQO sees what happens *after*—the purchase, the brand switch, the actual behavior. Their 30,978 monthly visitors aren't random; they're marketers desperate for data that platforms won't share. With 84% of traffic from undefined sources (likely direct enterprise contracts), they've built a moat where clients come to them, not the other way around.
The Numbers That Matter
Here's the telling stat: only 20% of traffic comes from organic search. That's not a weakness—it's a strength. At $52M revenue with 409 employees, they're generating $127K per employee. Their top keywords reveal their real game: 'how to interpret brand lift study data' (120 monthly searches) shows they're not just selling tools—they're selling expertise. The 'disqometer' (90 searches) suggests they've even branded their own metric.
- Cross-platform insights that don't rely on platform APIs
- AI-driven analysis of human answers, not just social chatter
- Focus on CTV and social blind spots where traditional tools fail
- Enterprise-first model with minimal reliance on organic discovery
What makes DISQO dangerous is their selective blindness. While competitors chase every keyword and platform integration, DISQO ignores the noise. Their tech stack—jQuery, Tailwind, Bootstrap—suggests they're not building for flashy demos but for reliability. The missing Trustpilot reviews aren't a red flag; they're a signal that enterprise clients don't leave public reviews—they sign multi-year contracts.
The Unsexy Truth About Winning in Analytics
DISQO proves that deep expertise beats broad reach every time. They're not trying to be the biggest platform—they're trying to be the most indispensable one in the boardroom.
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The leading disruptor in advertising measurement
DISQO empowers marketers with cross-platform, AI-driven insights grounded in human answers and behaviors. No more blind spots in social or CTV.D
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About disqo.com
DISQO empowers marketers with cross-platform, AI-driven insights grounded in human answers and behaviors. No more blind spots in social or CTV.D
Company Overview
disqo.com Social Media
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Technology Stack
disqo.com uses 26 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CMS
Contentful, WordPress
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Traffic & Audience
disqo.com receives approximately 31.0K monthly visitors and ranks #930,233 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:08 on the site.
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