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Distinto: The €17M Youth Care Startup No One's Talking About
Why a 72-person Dutch healthcare provider is quietly outperforming the market
In a world obsessed with hyper-growth SaaS unicorns, Distinto operates in the shadows of Dutch healthcare with a €17.5M revenue model built on something tech founders often forget: real human impact. This isn't just another clinic—it's a case study in scaling regulated healthcare without the VC fuel.
"Distinto proves that in healthcare, trust beats scale—and 36% direct traffic is the ultimate validation."
The Trust Paradox
Distinto's traffic profile reveals a fascinating contradiction: only 1,468 monthly visits, yet 36% comes directly. In the startup world, we'd call this a 'retention problem.' In healthcare, it's a 'trust advantage.' Parents of children needing youth care don't Google alternatives—they bookmark the provider who delivers. The 26% organic traffic isn't growth; it's discovery for new families entering the system.
The Revenue Reality Check
€17.5M revenue with 72 employees = €243K revenue per employee. This is healthcare efficiency, not tech startup velocity. Compare this to a typical SaaS company at €500K+ per employee, and you see the regulatory friction. But here's the kicker: this model is sustainable. No VC burn rate, no growth-at-all-costs mentality—just steady, predictable government-funded care contracts.
The tech stack tells its own story: jQuery, Bootstrap, WooCommerce. Not bleeding-edge, but functional. For a healthcare provider, reliability trumps innovation. The login portal (Pluriform Zorg) suggests they're outsourcing patient management to specialized vendors—a smart move for a 72-person team that shouldn't be building software.
- €243K revenue per employee (healthcare benchmark: €200K)
- 36% direct traffic indicates strong patient loyalty
- Top keywords include staff names ('Helma van Dijke')—personal relationships drive retention
- Social presence on Facebook, LinkedIn, Instagram shows multi-generational outreach strategy
Distinto isn't scaling—it's solidifying
In a world of unicorn dreams, this Dutch healthcare provider proves that €17.5M in sustainable revenue with 72 committed employees is the real startup success story.
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Distinto | Aanbieder van jeugdhulp in Barendrecht en omgeving
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About distinto.nl
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Technology Stack
distinto.nl uses 18 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
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Laravel
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PHP
CMS
Squarespace, WordPress
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E-commerce & Payments
OpenCart, Shopware, Magento, WooCommerce
Traffic & Audience
distinto.nl receives approximately 1.5K monthly visitors and ranks #10,578,363 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:06 on the site.
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