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Mustache: The Edelman Spin-Off Disrupting Content
How DJE Holdings built a $20M creative agency that defies traditional PR models
In a world saturated with bland marketing, Mustache emerges as the bold creative agency that blends strategy, storytelling, and production to cut through the noise. Born from the DNA of a global communications giant, this isn't just another agency—it's a calculated disruption.
"Mustache isn't just building content—they're engineering breakthrough narratives that drive measurable results in a sea of digital noise."
The Leadership Engine
Led by CEO John Limotte and a powerhouse team including SVP Dan Zelikman and Health Digital Lead David Barton, Mustache operates with the precision of a boutique and the scale of an enterprise. Their 80-person team isn't just executing campaigns—they're crafting cultural moments. The leadership structure reveals a deliberate focus on production excellence and strategic storytelling, with dedicated heads for production and accounts ensuring seamless delivery.
The Traffic Paradox
With only 7,437 monthly visits yet ranking #2.9M globally, Mustache operates in a unique space where quality trumps quantity. The 45% direct traffic signal is telling—this isn't a brand chasing SEO keywords but one building a reputation that brings clients directly to their door. The 31% organic search traffic suggests they're capturing strategic intent, not just volume, with searches like 'parent company Edelman' revealing the deep connections people are trying to trace.
The keyword landscape tells a fascinating story. When people search for 'parent company Edelman' or 'DJE Holdings dochter ondernemingen HP,' they're not looking for content—they're investigating corporate lineage. Mustache sits at the intersection of legacy and innovation, leveraging the Edelman connection while forging its own identity as a disruptive creative force.
- Full-service creative agency blending strategy, storytelling, and production
- Specializes in brand campaigns and social-first video content
- Partners with brands to create breakthrough work that stands out and drives results
- Operates with a lean, high-impact team structure
The Disruption Playbook
Mustache proves that in a crowded agency landscape, strategic silence speaks louder than generic noise. Their $20M revenue from just 80 people shows that focused execution beats scale every time.
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Mustache | Creative Agency for Bold, Disruptive Content
Mustache is a full-service creative agency blending strategy, storytelling, and production to build breakthrough content. From brand campaigns to social-first video, we partner with brands to make work that stands out, connects, and drives results
Mustache Agency
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About djeholdings.com
Mustache is a full-service creative agency blending strategy, storytelling, and production to build breakthrough content. From brand campaigns to social-first video, we partner with brands to make work that stands out, connects, and drives results
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djeholdings.com uses 15 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, Drupal, and more.
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djeholdings.com receives approximately 7.4K monthly visitors and ranks #2,946,955 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:08 on the site.
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