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dji.com

13 technologies
VerifiedVisit14.1M/mo$1.6B4.7K13 Tech
Deep Dive

DJI: The Unspoken Monopoly of the Sky

How a Shenzhen powerhouse captured 70% of the drone market without a single IPO

While Silicon Valley chased AI chatbots, DJI quietly built an unassailable hardware empire. They don't just sell drones; they own the infrastructure of modern aerial reality.

14.1M
monthly visits
$1.6B
annual revenue
70%
global drone market share
4,713
employees

"DJI isn't competing with other drone companies. They are the standard by which every stabilizer, camera, and gimbal is measured."

The Flywheel Effect

DJI's dominance isn't accidental—it's a product ecosystem lock-in. With 14M monthly visits driven by keywords like 'dji osmo pocket 3' (328K volume), they capture demand at every level. From the $299 Mini SE to the $16,000 Inspire 3, they've segmented the market so thoroughly that competitors are forced to niche down or die out.

Consumer Trust vs. Enterprise Ambition

The consumer side runs on TikTok and YouTube influencers pushing Osmo Mobile 8s. But the real money is in enterprise. With heads of Enterprise Energy and Solution Engineering, DJI is pivoting from 'cool gadgets' to infrastructure—power line inspection, agriculture, and public safety. The 2.4 Trustpilot score is irrelevant when you're selling to governments, not hobbyists.

The tech stack reveals their priorities: jQuery and Bootstrap for speed, Tailwind CSS for modern UI, and heavy reliance on Google Analytics. They aren't reinventing the web; they're optimizing for conversion. The 8.5M backlinks aren't organic—they're the gravity of a brand that has become a verb.

  • Vertical integration: They design motors, cameras, and software in-house
  • Content moat: 56% organic traffic means they own the discovery funnel
  • Enterprise pivot: B2B divisions are growing faster than consumer sales
No IPO (staying private limits capital for M&A)
70% market share without public shareholder pressure
Low Trustpilot rating (2.4/5)
Full-stack control from chips to cloud
Opaque corporate structure (no public filings)
Strong China export model with Western leadership

The Hardware Moat Is Real

While SaaS companies fight for margins, DJI builds physical barriers that take years to replicate. Their next move is autonomous fleets, not better cameras.

What tech stack does Dji use?

15 detected
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Dji get?

Traffic & Engagement

16.5M
Monthly Visits
-9.0%
4.1
Pages/Visit
7:26
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+3%
16.0M
Oct 2025
Oct
18.1M
Nov 2025
Nov
16.5M
Dec 2025
Dec

Rankings

#3,231
Global Rank
#4,675
United States Rank
Airlines
Category

Backlinks & Authority

8.6M
Backlinks
49.2K
Ref. Domains
80
Authority Score
Low
Penalty Risk
Backlinks Trend+44%
6.0M
Jul 2025
Jul
6.6M
Aug 2025
Aug
7.6M
Sep 2025
Sep
8.1M
Oct 2025
Oct
8.4M
Nov 2025
Nov
8.6M
Dec 2025
Dec

Search Traffic

Organic
9.5M
Paid
124.2K

Top Organic Keywords

#1dji
246,000 vol8.5%
#1dji osmo pocket 3
201,000 vol6.9%
#1osmo pocket 3
90,500 vol3.1%
#1dji drones
74,000 vol2.5%
#1dji mini 4 pro
74,000 vol2.5%

Where is Dji's audience located?

🇺🇸United States15.4%
🇬🇧United Kingdom7.9%
🇩🇪Germany6.0%
🇮🇳India5.8%
🇮🇹Italy4.5%

Who competes with Dji?

Device Distribution

Desktop36.1%
Mobile63.9%

What keywords does Dji rank for?

5 keywords
1dji968.9K vol$0.28
2大疆35.5K vol
3dji osmo pocket 3328.5K vol$0.38
4dji neo 2252.0K vol$0.37
5dji mic mini148.8K vol$0.36

How is Dji's SEO?

Open Graph Image

OG Image preview
og:image

https://www-cdn.djiits.com/dps/de46652dd99c67d4f8d17607e3bf0dce.jpg

Meta Tags

title22 chars

DJI - Official Website

description434 chars

DJI technology empowers us to see the future of possible. Learn about our consumer drones like DJI Mavic 3 Pro, DJI Mini 4 Pro, DJI Air 3S, DJI Flip; handheld products like Osmo Action 6, Osmo Mobile 8, Osmo Nano, DJI Mic 3, Osmo 360, Osmo Pocket 3, that capture smooth photos and videos; audio products like DJI Mic Mini for wireless recording; and professional cinematography tools like Ronin camera stabilizers and Inspire drones.

languageEN

H1 Tags

h1DJI

Who works at Dji?

Loading leads...

What do customers think of Dji?

DJI

DJI

2.4
3,196 reviews
✓ Claimed

Categories

Hobbies & Crafts#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
1/31/2019

Contact Information

Address:
CN

Reviews (20)

Filter by rating:
Daan Schouwenaar
1/20/2026
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 1/20/2026
Repair service was amazing

Repair service was amazing even got a personal call afterwards. Best service I have ever had from a company!

Company Response1/20/2026

Hi there, Thank you very much for taking the time to share your wonderful feedback. We are truly pleased to hear that the repair service met your expectations and that the follow-up personal call made a positive impression on you. Your kind words mean a great deal to our team and motivate us to continue delivering attentive and dependable support. If there is anything we can assist you with in the future, please feel free to reach out at any time. We look forward to supporting you again. Wishing you all the best and a great experience ahead.

Billy Davies
1/20/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 1/20/2026
Staff member goes above and beyond

I am leaving this review, not necessarily for DJI but more for a member of staff, so I had an incomplete order delivery from DJI. This was being passed around and not being rectified as I would like (I wanted my SD cards) kept being told that it had been delivered and sent me a picture of the package being delivered. In steps Kate from customer service, she deals with shop and gets them to resend the order, when that didn't happen she again jumps in deal with the issue in a timely manner and I have my cards. She follows up with me to make sure I had them and all is good. So from me not wanting to deal with DJI again (A lot of there products can be sourced elsewhere) I am now a fan again and would happily purchase from them again as sometimes it is nice to no how the handle the things that go wrong and Kate went that extra mile for me.

Company Response1/20/2026

Thank you for recognizing DJI's service. It is our honor to provide service for customers like you. Your feedback means a lot to us. If you encounter any issues in the future, please don't hesitate to reach out to us. We're always here to assist you!

Yordan
12/23/2025
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 12/23/2025
Amazing after care!

I bought a few DJI products. Mic3 and 2 drones. My recent neo2 had a slight defect and even tho I’m on a eu trip in a different country - DJI is sorting a brand new replacement for me extremely fast! I have full trust in them as company and I’m extremely happy with their products!

Company Response12/23/2025

Hi Yordan, thank you for taking the time to share your feedback on our service. Your input is invaluable in helping us enhance our customer relationships and improve our customer service for DJI users like you. We're thrilled to have the opportunity to serve you. Thank you for choosing DJI - we're committed to delivering the best experience possible for our customers.

Anthuan Griffin
1/16/2026
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 1/13/2026
products are fine but delivery is…

products are fine but delivery is something appalling

Company Response1/16/2026

Hi there. This is DJI support. Thank you for your feedback. We’re sorry to hear about your delivery experience — could you please share what issue you encountered? If you need any assistance, feel free to let us know anytime. We’re here to help. 1.18 update Hi Anthuan Griffin, Thank you for sharing your feedback with us earlier. We truly apologize for any inconvenience you may have experienced with your delivery. As we haven’t received further details yet, could you kindly describe the issue in more depth? If the matter is related to the logistics provider, we recommend reaching out to them directly for timely tracking and resolution. Should you need further assistance from our side, please provide relevant information such as your case number or order number (if you purchased through the DJI official website). This will help us better understand your situation and see how we can assist you. We appreciate your patience and are here to support you however we can.

Yemi Ibrahim-Igbo
12/30/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 12/30/2025
Next Day Delivery?

I ordered the DJI Mic Mini. So far I have not got the mic. I have heard a lot of good reviews from it, and I own a Pocket 3 and I absolutely love it. I have a last minute filming day tomorrow where I am required to shoot 30 short form video adverts for LinkedIn and a mini podcast. I ordered the Mic Mini 2 days before my filming day, with next day delivery so they could arrive today. It gives a day in hand to prep the mic and make sure they are integrated well into my equipment set ups. I am unable to do that now, and filming day will need to pushed back later in the day, with a lot compromises to ensure the rest of the day goes smoothly. And that's if it is able to happen as if the mics don't come in the morning, I will be unable to shoot tomorrow day. I relied on DJI to fulfil their service of next day delivery, and as a result of this incident it has left me and my company in a bit of a difficult situation.

Company Response12/30/2025

1/5 Update Dear Customer, Thank you for your message, and we sincerely apologize for the inconvenience this delivery delay has caused, especially given the impact it had on your filming schedule and work arrangements. After reviewing the order details with our logistics partner, we’d like to share some clarification. Your order was placed around midday on December 29. Under normal circumstances, it would have been shipped the same day. However, due to increased shipping volume around the year-end period, the package was dispatched on December 30 and delivered the following day, resulting in the delivery being later than you had reasonably expected. We fully understand that you relied on the next-day delivery service to prepare for an important filming day, and we’re very sorry that this delay caused disruption to your plans and placed you and your company in a difficult situation. This is not the experience we want to provide, and we truly regret that we did not meet your expectations in this case. Your feedback has been recorded and shared internally to help prevent similar situations in the future. Please accept our sincere apologies again, and thank you for your understanding. 1/2 Update Dear customer, We sincerely apologize for the delay in our response. Due to the recent public holiday, our reply time has been slightly extended. Please rest assured that the relevant team is still actively handling your case, and we are continuing to follow up closely. Once we receive any updates, we will inform you at the earliest opportunity. Thank you again for your patience, understanding, and continued support. Best regards, DJI Support Team Update Dear customer, Thank you for your prompt reply and the information provided. We have forwarded your case to the relevant team. Once we receive their response, we will update you at the earliest possible time. Once again, thank you for your understanding and support! Best regards, DJI Support Team Dear customer, We sincerely apologize for the inconvenience caused. We fully understand how you feel and realize how frustrating this delay must be for you. We genuinely hope to help you resolve this issue. To better assist you, could you please provide your order number or the email address used at the time of purchase? We look forward to your reply. Best regards, DJI Support Team

Frequently Asked Questions about Dji

What is Dji's Revenue?
Dji generates approximately $1.6B in annual revenue. With 4,713 employees, that's $343,000 per employee.
What does Dji do?
DJI technology empowers us to see the future of possible. Learn about our consumer drones like DJI Mavic 3 Pro, DJI Mini 4 Pro, DJI Air 3S, DJI Flip; handheld products like Osmo Action 6, Osmo Mobile 8, Osmo Nano, DJI Mic 3, Osmo 360, Osmo Pocket 3, that capture smooth photos and videos; audio products like DJI Mic Mini for wireless recording; and professional cinematography tools like Ronin camera stabilizers and Inspire drones.
How fast is Dji growing?
Dji has declined by 9.0% in the last 6 months according to traffic data. employee count has changed by 32% year over year.
How do people interact with Dji?
When visiting Dji, visitors view an average of 4.1 pages per visit, and spend around 7:26 on the site, and the bounce rate is 46.7%.
How do people find Dji?
6.9M people (42%) visit Dji directly. 9.5M (57%) find them through organic search. 124.2K (1%) come through paid advertising.
Who uses Dji?
Dji's top market is United States with 2.5M visitors (15.4%). United Kingdom is 2nd with 1.3M (7.9%). Germany is 3rd with 993.2K (6.0%).
What technologies does Dji use?
Dji uses 13 technologies across their website including Fonts, Cloud & Hosting, Advertising. Key technologies include Font Awesome, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight.
Who are Dji's competitors?
Dji's main competitors include KTI, PHASIUM / Megmeet USA, Desco Ind, Custom Sensors and Technologies (CST), Tekmart International. These companies operate in similar markets and compete for the same customer base.
What do customers think of Dji?
Dji has a Trustpilot score of 2.4 out of 5 (2 stars) based on 3,196 customer reviews.

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About dji.com

DJI technology empowers us to see the future of possible. Learn about our consumer drones like DJI Mavic 3 Pro, DJI Mini 4 Pro, DJI Air 3S, DJI Flip; handheld products like Osmo Action 6, Osmo Mobile 8, Osmo Nano, DJI Mic 3, Osmo 360, Osmo Pocket 3, that capture smooth photos and videos; audio products like DJI Mic Mini for wireless recording; and professional cinematography tools like Ronin camera stabilizers and Inspire drones.

Company Overview

dji.com
Website
computers_electronics_and_technology
Industry
#3,367
Global Rank
14.1M
Monthly Visitors
13
Technologies

Technology Stack

dji.com uses 13 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, and more.

Fonts

Font Awesome

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

14.1M
Monthly Visits
36%
Bounce Rate
4.4
Pages/Visit
2:44
Avg. Duration

dji.com receives approximately 14.1M monthly visitors and ranks #3,367 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:44 on the site.

The majority of dji.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is dji.com?
DJI technology empowers us to see the future of possible. Learn about our consumer drones like DJI Mavic 3 Pro, DJI Mini 4 Pro, DJI Air 3S, DJI Flip; handheld products like Osmo Action 6, Osmo Mobile 8, Osmo Nano, DJI Mic 3, Osmo 360, Osmo Pocket 3, that capture smooth photos and videos; audio products like DJI Mic Mini for wireless recording; and professional cinematography tools like Ronin camera stabilizers and Inspire drones.
What technologies does dji.com use?
dji.com uses 13 technologies including Font Awesome, Amazon Web Services, AWS CloudFront, and 7 more. View the full tech stack analysis above.
How do I contact dji.com?
You can contact dji.com via email at [email protected] or through their contact page.
What are dji.com's social media accounts?
dji.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is dji.com hiring?
Check dji.com's careers page for current job openings and opportunities.
How popular is dji.com?
dji.com receives approximately 14.1M monthly visitors and ranks #3,367 globally. Traffic is declining by 5.5% month-over-month.

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This page provides publicly available information about dji.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dji.com directly at https://dji.com.