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DLEAG: The 12-Person Nonprofit Building Athletes, Not Just Players
A $1.5M mission to rewrite the rules of female sports leadership with code, community, and conviction.
In a world obsessed with unicorn valuations, DLEAG operates on a different currency: confidence. This isn't a tech startup chasing IPOs; it's a 12-person nonprofit using technology to dismantle the systemic barriers holding back the next generation of female athletes. They aren't just coaching sports; they're engineering equity.
"They are treating the gender gap in sports not as a social issue, but as a product design flaw—fixing it with code, curriculum, and community."
The Tech Stack of Equity
Don't let the 'nonprofit' label fool you. DLEAG's tech stack (jQuery, Tailwind, Bootstrap, Lottie) suggests a pragmatic, mobile-first approach. They are building digital infrastructure for a cause that has been historically underserved by tech. The use of Owl Carousel and Lottie animations indicates a focus on engagement and storytelling, essential for capturing the attention of young athletes. They are leveraging web technology to scale mentorship.
The Leadership Algorithm
Their core product isn't software; it's the athlete. By focusing on 'Developing Leaders through Equity in Athletics for Girls,' DLEAG has identified a massive market failure: the drop-off rate for girls in sports. Their solution is a dual-track system—developing athletic skills alongside leadership and confidence. This holistic approach creates a defensible moat; they aren't just training players, they are building future executives and community leaders.
The most telling data point is the traffic: zero monthly visits. For a typical startup, this is a death knell. For DLEAG, it’s a strategic choice. They are likely grassroots-first, relying on direct partnerships, school districts, and community signups (evidenced by their 'signups' page) rather than SEO-driven growth. They are building a moat through deep, local integration rather than broad, shallow web traffic.
- The 'Zero Traffic' Paradox: A signal of deep offline integration rather than digital vanity metrics.
- 12 People, $1.5M Revenue: A high revenue-per-employee ratio ($125k/employee) indicating extreme efficiency.
- Multi-Platform Presence: Active on TikTok, YouTube, and LinkedIn—meeting their audience where they are.
- Tech-Enabled, Not Tech-Dependent: Using web tools to facilitate a human-centric mission.
The Anti-Startup Success Story
DLEAG proves that impact scales through people, not just code. While they lack the traffic of a tech giant, they possess the traction of a movement. For investors and founders, the lesson is clear: sometimes the most valuable product is the one that changes a user's life trajectory, not just their browser history.
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DLEAG — Empowering the Young Generation of Female Athletes
Developing Leaders through Equity in Athletics for Girls is a nonprofit organization that strives to provide equal access and opportunities for young female athletes through developing their leadership and athletic skills, boosting their confidence, and promoting their individual growth.
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About dleag.com
Developing Leaders through Equity in Athletics for Girls is a nonprofit organization that strives to provide equal access and opportunities for young female athletes through developing their leadership and athletic skills, boosting their confidence, and promoting their individual growth.
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Technology Stack
dleag.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, unpkg, jsDelivr, and more.
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Font Awesome, Google Fonts
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HSTS
CDN
unpkg, jsDelivr
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Amazon S3, Amazon Web Services
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Mailchimp
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Google Analytics
Traffic & Audience
dleag.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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