dlr360.com
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Dealer360: The Data-Driven Auto Dealer
How a niche analytics platform is quietly reshaping dealership operations with 24 employees and $2.4M in revenue.
In an industry obsessed with moving metal, Dealer360 is obsessed with moving data. Founded by auto industry veterans who saw the gap between raw sales and actionable intelligence, this 24-person team is building the analytics backbone for modern dealerships.
"They're not selling software—they're selling visibility. In a data-rich but insight-poor industry, that's a billion-dollar opportunity."
The Growth Narrative
Dealer360's traffic profile tells a story of a product that sells itself. With 42% direct traffic and 32% organic search, they've achieved what most B2B SaaS companies dream of: a self-reinforcing flywheel. Dealers aren't finding them through ads—they're finding them through word-of-mouth and industry referrals. The 973 monthly visits may seem modest, but the quality of that traffic is exceptionally high-intent.
The Insider Advantage
Led by CEO Ashley Barrett and CPO Gorimir Zhelnin, the team's industry veteran status isn't just marketing fluff. Their keyword strategy reveals deep domain knowledge: they rank for hyper-specific terms like "warranty administrator contractor companies" and "submitt invoice for warranty claim"—problems only real dealers face. This isn't generic HR software; it's surgical precision in a vertical where generic solutions fail.
The tech stack is telling—jQuery, Tailwind CSS, Bootstrap, and Google Analytics. They're not chasing bleeding-edge frameworks; they're building reliable, maintainable systems. This pragmatic approach reflects their customer base: dealers who need software that works every single day, not tech demos that break under pressure.
- Hyper-targeted keyword strategy (170 monthly searches for niche warranty terms)
- Insider-led product development (veterans building for veterans)
- Self-service traffic model (74% combined direct/organic)
- Pragmatic tech stack (stability over flash)
- Niche vertical dominance (auto dealer analytics)
The Quiet Giant in Auto Tech
Dealer360 proves that in B2B SaaS, depth beats breadth. They're not trying to be everything to everyone—just the indispensable analytics layer for a $1 trillion industry that's been underserved by generic software for decades.
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Auto Dealer Analytics & Comp Tracking Software | Dealer360
Dealer360 was founded by auto industry veterans who recognized the need to improve access to data and developed industry-leading analytics.
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About dlr360.com
Dealer360 was founded by auto industry veterans who recognized the need to improve access to data and developed industry-leading analytics.
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dlr360.com uses 21 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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Vimeo
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HSTS, reCAPTCHA
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PHP
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WordPress
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Traffic & Audience
dlr360.com receives approximately 973 monthly visitors and ranks #5,527,187 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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