dlx.co
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DLX: The Quiet Giant of Luxury PR
A $24M revenue, 171-person powerhouse redefining brand storytelling without the noise.
In a world screaming for attention, DLX operates in a whisper. With 171 employees and $23.9M in revenue, this isn't just another PR agency—it's a meticulously engineered machine for brands that don't need to shout to be heard.
"Their traffic numbers are intentionally low. This is a luxury service, not a volume play."
The Anti-Agency Model
DLX doesn't chase scale—it chases impact. With offices in Paris and London (DLX Paris, DLX NYC), they've built a transatlantic network that treats PR as a precision instrument. The 44% direct traffic share proves their clients seek them out specifically, not through SEO spam or content farms.
The Revenue-per-Employee Story
At $23.9M revenue with 171 employees, DLX generates ~$140k per employee—solid for PR but indicative of a high-touch, relationship-driven model. This isn't a tech platform; it's a human capital machine where Guillaume Delacroix and his team trade on access, not algorithms.
The keyword strategy reveals the playbook: 'dlx' (4,530 volume) dominates, with 'dlx paris' and 'dlx nyc' capturing geographic intent. The real signal? 'dlx pr agency' at just 30 monthly searches. They don't need volume because their clients aren't Googling solutions—they're already in the room.
- 171-person team with transatlantic presence (Paris/London)
- Squarespace + Tailwind CSS stack suggests lean, modern web presence
- Instagram presence (@dlx) for visual brand storytelling
- 44% direct traffic indicates strong brand recall and referral business
DLX is a moat built on relationships, not tech
For founders and investors: This is what a $24M services business looks like when you optimize for quality over growth-at-all-costs. The real asset isn't the website—it's the black book.
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About dlx.co
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Technology Stack
dlx.co uses 9 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
dlx.co receives approximately 4.7K monthly visitors and ranks #4,268,194 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:04 on the site.
The majority of dlx.co's traffic comes from undefined, undefined, .
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