DocBox is a ghost in the machine of hospital infrastructure. With zero organic traffic and a website that feels like a placeholder, this 29-person team is quietly generating $2.8M annually by selling directly to the C-suite of major hospital systems. They don't need SEO because their buyers don't Google—they network.

"When your website traffic is zero but revenue is $2.8M, you're not playing the SEO game—you're playing the relationship game."

Their tech stack reveals the story: jQuery, Bootstrap, and Tailwind CSS. This isn't a cutting-edge web platform—it's a functional tool designed for one purpose: demonstrating value to hospital buyers. The site is a digital brochure, not a growth engine. The real action happens in boardrooms and conference halls, where Bobby Shah and his team navigate the complex procurement cycles of healthcare systems.

• Zero web traffic = zero dependency on marketing funnels
• 29 people = lean enough to pivot, large enough to deliver
• $2.8M = sustainable without venture capital pressure
• Hardware + software = sticky, defensible revenue