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dogtopia.com
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dogtopia.com

28 technologies
VerifiedGrowingVisit350.9K/mo$588M1.7K28 Tech25 Leads
Deep Dive

The Walmart of Dog Care: Inside Dogtopia's $587M Play

How a franchised dog daycare giant dominates North America with 1,672 employees

While most pet care startups obsess over app-first models, Dogtopia is building an empire one physical location at a time. With $587M in revenue and 1,672 employees, this isn't a startup—it's a machine.

$587.5M
Annual Revenue
1,672
Employees
350K
Monthly Visits
51%
Direct Traffic

"They don't sell dog daycare—they sell peace of mind for working professionals, one standardized franchise at a time."

The Franchise Machine

Dogtopia's model is brutally effective: standardize everything, then replicate. With 51% direct traffic, they've built brand recognition so strong that customers type 'dogtopia' directly into browsers. The 1,672 employees aren't distributed across locations—they're the backbone of a centralized system that ensures every facility feels identical. This isn't accidental; it's engineered.

The SEO Playbook

Look at their top keywords: 'dogtopia raleigh' (290/mo), 'dogtopia dc' (440/mo), 'dogtopia arlington' (320/mo). They're not competing for generic 'dog daycare'—they own their brand + location. With 42% organic traffic, they've built a moat where the brand itself is the search term. It's a masterclass in local SEO at scale.

The Trustpilot rating of 3.1/5 from just 2 reviews is telling. For a company of this scale, it's either a data gap or a sign that their real reviews live elsewhere—likely in local Google listings where franchise-level reputation management happens. The 2.1% traffic from 'undefined' countries suggests either measurement gaps or international curiosity, but their focus remains overwhelmingly North American.

  • Tech stack is pragmatic: jQuery + Bootstrap, not bleeding-edge—built for reliability over flash
  • PWA implementation signals mobile-first thinking for busy pet parents
  • Social presence is active (Twitter, Instagram, Facebook, YouTube) but plays a supporting role to direct traffic
  • The 'jobs' keyword (200/mo) reveals they're also a major employer in the pet care space
Don't chase viral growth or app-first models
Own the physical location game with franchise standardization
Don't rely on paid search (only 42% organic suggests strong brand)
Build brand equity so strong it becomes a search term
Don't have complex tech—jQuery and Bootstrap are their foundation
Create systems that scale across 1,672+ employees without breaking

The Unsexy Billion-Dollar Playbook

Dogtopia proves that in pet care, physical presence + franchise discipline beats tech-first disruption every time.

What tech stack does Dogtopia use?

49 detected
Accessibility1
Programming Languages1
Cloud & Hosting1
Push Notifications1
Privacy & Consent1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics21
F
Facebook Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
P
Pinterest Tag
M
Microsoft Ads (Bing)
G
Google DoubleClick
C
Cloudflare Insights
G
Google Tag Manager
G
Google Static
G
Google Analytics
B
Bing
L
LinkedIn Insight Tag
F
Facebook Pixel
T
Tracking Service
P
Pinterest
L
LinkedIn
G
Google AdSense
T
Tracking Pixel
J
jsDelivr
F
Facebook
G
Google APIs

How much traffic does Dogtopia get?

Traffic & Engagement

350.9K
Monthly Visits
3.5
Pages/Visit
2:33
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+35%
259.1K
Oct 2025
Oct
336.4K
Nov 2025
Nov
350.9K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
51%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Dogtopia's audience located?

🌍92.8%
🌍2.1%
🌍1.2%
🌍1.1%
🌍0.5%

What keywords does Dogtopia rank for?

5 keywords
1dogtopia8.2K vol$2.80
2dogtopia raleigh290 vol
3dogtopia dc440 vol$2.49
4dogtopia arlington320 vol
5dogtopia jobs200 vol$0.61

How is Dogtopia's SEO?

Open Graph Image

OG Image preview
og:image

https://s3-prod.dogtopia.com/wp-content/uploads/2018/07/homepage-header-banner-placeholder.jpg

Meta Tags

title48 chars

Dog Daycare, Boarding, Grooming & Spa | Dogtopia

description131 chars

Dogtopia is the leading provider of dog daycare in North America. We provide award-winning dog daycare, boarding, and spa services.

og:title

Home

languageEN-US

H1 Tags

h1Dogs fill our lives with joy. It’s time to repay the favor.

Schema Types

Unknown

What is Dogtopia's revenue?

$588M
Annual Revenue
1,672
11%
Employees
$351K
Revenue/Employee
Scottsdale, United States
Headquarters

Who works at Dogtopia?

Loading leads...

What do customers think of Dogtopia?

Dogtopia

Dogtopia

3.1
2 reviews

Categories

Pet Groomer#undefinedPet Sitter#undefinedPet Boarding Service#undefinedPet Trainer#undefinedDog Day Care Center#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (2)

Filter by rating:
Tony Winston
10/15/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 10/15/2025
Cool info but not much value

Cool info but not much value

customer
2/27/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/17/2025
REVIEW OF DOGTOPIA OF SUN CITY

REVIEW OF DOGTOPIA OF SUN CITY 9436 W. LAKE MEAD BLVD. Las Vegas, Nv. 8913 702-505-9478 February, 2025 I had been a regular at Dogtopia for a while. LAST MONTH (January, 2025) I took my dog there and found out that another dog had bit him. (They tried to cover it up by saying they had an “INCIDENT” and no dog was hurt, just a little rough play.) Well, I had to take my dog to the vet (my dog was bit on the nose and side). Also, I found out my dog had kennel cough (he had a regular vaccine shot for this but they still can get it from unsanitary conditions even if had vaccine). All of this cost me well over $300.00 dollars. Plus, I was on a monthly program where I had to pay in advance. I asked them how would they compensate me for all of this. They replied that IT WAS THERE POLICY NOT TO REIMBURSE FOR ANY OF THAT AND THAT IT JUST HAPPENS. SOMETIMES. (I talked to the head guy who was in charge of safety & Health conditions). They wouldn’t re-imburse me for any of the vet bills, not for the advanced payments I made for the upcoming month for which I could not attend because I no longer wanted to go to such a bad place. I asked them how long they had kennel cough in their place and they admitted had it since opened. I learned that there was no outside facilities for dogs to relieve themselves so, dogs would defecate on the floor (and they would clean it up later) and then dogs all drank out of same BOWLS; it was filthy, in other words, which can lead to kennel cough and they did nothing about it. I asked them (as a point of curiosity) what if I was to bring my dog back tomorrow (which I had no intention of doing) and they got bit all over again and got kennel cough again and I had to go thru this all over. They just shrugged their shoulders and relied; it happens again? They just shrugged their shoulders and relied; it happens. I have never heard back from Dogtopia EVER to resolve this. I filed a complaint with the BBB.

Frequently Asked Questions about Dogtopia

What is Dogtopia's Revenue?
Dogtopia generates approximately $588M in annual revenue. With 1,672 employees, that's $351,400 per employee.
What does Dogtopia do?
Dogtopia is the leading provider of dog daycare in North America. We provide award-winning dog daycare, boarding, and spa services.
How fast is Dogtopia growing?
Dogtopia employee count has changed by 11% year over year.
What technologies does Dogtopia use?
Dogtopia uses 28 technologies across their website including Accessibility, Fonts, Security. Key technologies include UserWay, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA.
Who are Dogtopia's competitors?
Dogtopia's main competitors include Camp Bow Wow. These companies operate in similar markets and compete for the same customer base.
What do customers think of Dogtopia?
Dogtopia has a Trustpilot score of 3.1 out of 5 (3 stars) based on 2 customer reviews.

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How to contact Dogtopia?

What are Dogtopia's key pages?

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About dogtopia.com

Dogtopia is the leading provider of dog daycare in North America. We provide award-winning dog daycare, boarding, and spa services.

Company Overview

dogtopia.com
Website
pets_and_animals
Industry
#122,317
Global Rank
350.9K
Monthly Visitors
28
Technologies
25+
Employees

Contact dogtopia.com

Technology Stack

dogtopia.com uses 28 technologies across their website including UserWay, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.

Accessibility

UserWay

Fonts

Font Awesome, Adobe Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Traffic & Audience

350.9K
Monthly Visits
40%
Bounce Rate
3.5
Pages/Visit
2:33
Avg. Duration

dogtopia.com receives approximately 350.9K monthly visitors and ranks #122,317 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:33 on the site.

The majority of dogtopia.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is dogtopia.com?
Dogtopia is the leading provider of dog daycare in North America. We provide award-winning dog daycare, boarding, and spa services.
What technologies does dogtopia.com use?
dogtopia.com uses 28 technologies including UserWay, Font Awesome, Adobe Fonts, and 22 more. View the full tech stack analysis above.
How do I contact dogtopia.com?
You can contact dogtopia.com through their contact page.
What are dogtopia.com's social media accounts?
dogtopia.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is dogtopia.com?
dogtopia.com receives approximately 350.9K monthly visitors and ranks #122,317 globally. Traffic is growing by 4.3% month-over-month.

Related Searches

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This page provides publicly available information about dogtopia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dogtopia.com directly at https://dogtopia.com.