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Doinn: The Invisible Empire of Ops
A 25-person team is quietly automating the $100B vacation rental industry.
While SaaS giants chase AI hype, Doinn is building an empire on the unglamorous backbone of travel: property operations. They aren't selling the dream of bookings; they are selling the efficiency of turnover. This is a masterclass in dominating a niche before scaling horizontally.
"Doinn proves you don't need to own the booking to own the customer relationship. They win by automating the messiest part of the workflow."
The Efficiency Paradox
Doinn is scaling revenue while keeping headcount flat. At $4.4M revenue with just 25 employees, they are pushing $176k in revenue per employee. That is elite efficiency for a B2B SaaS company. Their growth isn't driven by expensive paid ads, but by a high-intent, direct traffic engine (62%) that suggests strong word-of-mouth and retention. They are likely profitable or close to it, avoiding the 'growth at all costs' trap.
Targeting the Operators
Doinn isn't fighting for the Airbnb host with one listing. They are arming the professional property management companies (PMCs) and cleaning operators who handle the heavy lifting. By integrating with heavyweights like Beds24 and Hostify, they position themselves as the central nervous system for operations—scheduling staff, tracking cleanliness, and ensuring turnover happens on time. They are the 'Intel Inside' for the operational layer of the travel stack.
The competitive landscape is crowded with channel managers and PMS tools. However, Doinn carves a specific wedge: the 'last mile' of property management. While others focus on the front-end (bookings), Doinn focuses on the back-end (execution). This focus allows them to solve a specific, painful problem—staff coordination and quality control—at a depth that generalist PMS platforms rarely achieve.
- The 'Ops Wedge': They solve the coordination problem first, creating a sticky entry point before potentially expanding to broader services.
- Integration Moat: Deep connections with Beds24 and Hostify make them indispensable to existing workflows.
- Bootstrapped Mentality: The lean team size relative to revenue suggests a disciplined approach to scaling, likely bootstrapped or lightly funded.
The Quiet Giant
Doinn is building a critical infrastructure play. While they lack the brand fame of a Hostaway, their metrics suggest a highly efficient, product-led machine. For investors and founders, Doinn represents the 'boring' B2B SaaS model that prints money by solving unsexy, expensive problems.
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Doinn Property Management Software Streamline Your Operations
Doinn property operations, the #1 platform. Automate scheduling, staff management, and more! Scale your business effortlessly.
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Doinn
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Me echaron como cliente
Se trata de una empresa de limpiezas para alquiler turístico. Compré varios servicios en su web y no conseguía pagar con Paypal, que era lo que necesitaba. Se lo comuniqué y no corrigieron nada. Una persona llamada Gorana Ristovic primero me echó la culpa a mí, luego a Paypal y de nuevo a mí. ¡Balones fuera! Tras gestionar el tema con Paypal les envié las respuestas y notificaciones de Paypal confirmando que el problema procedía de Doinn. Pero se negaron a admitirlo. Se enfadaron, me pusieron a caldo y acabaron echándome como cliente, poniendo por excusa que era "maleducada y mala pagadora". En fin, que me vetaron sin más. Yo necesitaba limpiar un apartamento tras un alquiler y esta actitud me obligó a viajar al lugar para hacerlo yo personalmente, porque no había tiempo de buscar otra empresa. He de decir que en su web no sólo no funciona bien Paypal, sino que a veces no puedes comprar los servicios adecuadamente. Tienes que dar vueltas y vueltas, su web se enreda, se queda con datos antiguos, no permite rectificaciones, etc. Pero, al final, para ellos, la "torpe", la "maleducada" y la "mala pagadora" soy yo. Resumiendo, que he sido castigada por Doinn por los defectos de su software, sin tener culpa. No soy una mala pagadora. Nunca lo he sido ni lo seré. Jamás tuve una deuda. Me han calumniado y estoy ofendida. Así no se trata a un cliente fiel. En fin. Épico y bochornoso.
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About doinn.co
Doinn property operations, the #1 platform. Automate scheduling, staff management, and more! Scale your business effortlessly.
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doinn.co uses 24 technologies across their website including reCAPTCHA, Sentry, PHP, and more.
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doinn.co receives approximately 17.6K monthly visitors and ranks #1,283,275 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:32 on the site.
The majority of doinn.co's traffic comes from undefined, undefined, .
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