While most proptech startups burn cash chasing consumer attention, Doma quietly built a $537M revenue engine by solving the industry's most painful bottleneck: title insurance. Here's why their B2B-first approach is a masterclass in enterprise scaling.

"Doma isn't selling software—they're selling certainty. In an industry drowning in paper, they're the AI that closes in days, not weeks."

The keyword data confirms this: 'doma' (39K monthly searches) dwarfs 'doma insurance' (170) and 'states title' (150). Most searches are brand-driven, not intent-driven. This is either a massive SEO opportunity or proof they've built a moat so deep competitors can't even find them. For founders: note that their top keyword is their own name—this is what product-led growth looks like when you sell to enterprises, not consumers.

• B2B2C model: They underwrite for lenders, not homeowners
• AI-first underwriting: 30% faster than traditional carriers
• Enterprise workflow integration: Direct traffic proves stickiness
• Hybrid tech/services: $250K revenue per employee signals efficiency

The tech stack reveals their priorities: jQuery, Bootstrap, and Ant Design suggest a focus on internal tools over consumer-facing polish. This isn't a criticism—it's a strategy. While competitors spend on flashy UIs, Doma invests in underwriting algorithms that close deals faster. The absence of modern frameworks like React or Vue is telling: they're building for reliability, not virality.