Most corporate speakers recycle buzzwords. Don Yaeger mines the world's greatest athletes for raw, transferable leadership gold. His website isn't selling speeches—it's selling a proven system for unlocking team potential through narrative.

"You don't need a bigger budget. You need a better story. Don Yaeger has been collecting them for three decades."

The tech stack tells a story of efficiency. jQuery, Tailwind CSS, Bootstrap, and Lazy Loading aren't flashy, but they're pragmatic. The site loads fast, converts cleanly, and focuses on the call-to-action. No complex CMS, no bloated frameworks. Just a digital business card for a man whose real product is live, in-person storytelling. The social profiles (Twitter, YouTube, Facebook, LinkedIn, Instagram) are all present but not overly curated—again, pointing to a business that relies on the man, not the medium.

• Revenue per employee: ~$133K—efficient for a service business
• Direct traffic dominance (47%) signals strong brand recall
• Zero reliance on SEO—traffic comes from direct intent, not discovery
• Top keywords are personal names, not topic-based—reputation > content
• Tech stack is lightweight, prioritizing speed over spectacle