In a market dominated by giants like Shopify and VTEX, Dooca Commerce isn't trying to be the biggest—it's trying to be the most Brazilian. With just 14 employees and $1.2M in revenue, this isn't a Silicon Valley story; it's a São Paulo playbook.

"They aren't competing for global market share; they're solving for the Brazilian merchant who needs to sell on Instagram and Google Shopping simultaneously."

The tech stack reveals a modern, lean approach. Tailwind CSS and Vite suggest a developer-first mindset, while Splide (a carousel library) and Bootstrap indicate a focus on rapid UI development. The absence of heavy enterprise tools is telling—this is a nimble team. Google Analytics and Zendesk are standard, but the lack of advanced CRM or marketing automation suggests they're still in growth mode, not optimization mode. The HSTS implementation is a basic security measure, but in a market where trust is everything, it's a necessary foundation.

• Hyper-local focus: 100% Brazilian traffic, 100% Brazilian problem-solving
• Acquisition-led growth: Bagy acquisition adds market share and brand equity
• Lean operations: $1.2M revenue with just 14 employees = $85k revenue per employee
• Modern tech stack: Tailwind, Vite, and Splide keep development agile
• Direct traffic dominance: 33% direct traffic shows strong brand recall