doorstead.com
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Doorstead: The $13M Bet on AI vs. Human Agents
How a 96-person startup is disrupting property management with a hybrid tech model
Doorstead isn't just another property management platform—it's a calculated bet on replacing the traditional agent with a data-driven system. With $15.8M in funding and a 96-person team, they're proving that the future of leasing isn't about human relationships, but about algorithmic efficiency.
"They're not competing with property managers—they're competing with the very concept of property management as a human service."
The Trust Paradox
Doorstead's 1.9/5 Trustpilot rating reveals a brutal truth: when you automate the most emotional transaction in someone's life—housing—efficiency often clashes with empathy. Their top search queries aren't about features; they're about account status and release conditions. This suggests users aren't fans; they're captives of a system they don't fully understand.
The Traffic Deception
With 65% direct traffic, Doorstead's 'organic growth' is a myth. The real story is in the 31% organic search—most of it branded. Their marketing isn't winning new customers; it's servicing existing ones. The #508,594 global rank isn't a growth signal—it's a warning that their reach is limited to a specific, captive audience.
The tech stack tells a story of pragmatism over innovation. jQuery and Bootstrap in 2024? That's not a startup building for the future—it's a team optimizing for speed over elegance. Yet, with Ant Design and DaisyUI, they've created a cohesive, if dated, user experience. The real innovation isn't in the code; it's in the business model: a hybrid approach that uses AI for screening and placement, but keeps humans in the loop for the messy parts.
- The 'no obligation' promise is a growth hack disguised as a feature—converting leads by removing friction, not adding value
- Their 340 monthly searches for 'unconditional release' suggest a churn problem disguised as a support issue
- With 52% of traffic from 'doorstead' branded terms, they're not acquiring—they're retaining
The Uncomfortable Truth
Doorstead isn't building a better property management company—they're building a better algorithm for tenant acquisition. The question isn't whether it works, but whether the market values efficiency over empathy in one of life's most emotional decisions.
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https://www.doorstead.com/sb_assets/6658f2b5c4a7d4bd92151b3c_Doorstead%20Guarantee-p-1080.webp
Meta Tags
Doorstead | Hassle-Free Tenant Placement & Property Management
Fast tenant placement & property management with expert tenant screening, no obligation, and hassle-free service. We help homeowners lease quickly.
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Reviews (12)
This company is a scam
This company is a scam. They made me sign an agreement and didn't provide the service as promised. I terminated the contract and they wanted to charge me for the photos that I never received.
If I could give them ZERO stars I…
If I could give them ZERO stars I would! They ABSOLUTELY SUCK! Do not waste your time or your money. The concept sounds great, but that’s it. The customer service agents are totally pathetic, especially Jennica. Their contract is beyond and they had no one to present. I was better off doing it myself. STAY FAR AWAY FROM THESE CLOWNS! All of these bad reviews should tell the story
they are absolutely horrible impossible…
they are absolutely horrible impossible to get set up with them so I canceled it and now they are spamming me by phone and email as if I was already a customer after they confirmed the cancellation. Their own employees don't know their own policies from the start which is why I canceled.
I would advise everyone not to deal…
I would advise everyone not to deal with this company at all. They so unprofessional they had a listing on Zillow in Richmond, California off Marina South Road I requested a tour for this last Saturday. I like the place so much I submitted an application on Monday. They told me I would have a response from them within 24 to 48 hours, to let me know if I am approved or denied 48 hours pass. I never received a message so I reached out to them asked what was the outcome? They told me the owner decided to go with the first applicant something told me that they was lying maybe because of all the bad reviews I read on them before I even applied so I have my daughter. Use her account and reach out to them on Zillow to ask if the place was still available and sure enough they told her yes still available and would you like to set up a tour? I was so disgusted that I had been lied to so I reached out to them and told them they were so unprofessional and I felt like they were discriminating against me. Never heard anything else so for the people who’s thinking about dealing with this company do yourself a favor and don’t there’s something ain’t right about them.
This is a scam
This is a scam, avoid and hire a local realtor if you need assistance with leasing your rentals. No communication, no working manned phone, no replies and they tried to scam after i was notified 2 tenants were located with a bait and switch to a management contract submitted, then when I pointed after I contracted for tenant placement only, There were no longer tenants, unless I reduced the rent and this is after I started the approval process. I'm reporting them to the Florida DBPR. They refused to communicate and I lost 3 months rent while this process unfolded.
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About doorstead.com
Fast tenant placement & property management with expert tenant screening, no obligation, and hassle-free service. We help homeowners lease quickly.
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Technology Stack
doorstead.com uses 18 technologies across their website including Webflow, jsDelivr, Cloudflare, and more.
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
doorstead.com receives approximately 54.0K monthly visitors and ranks #508,594 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 4:39 on the site.
The majority of doorstead.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about doorstead.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit doorstead.com directly at https://doorstead.com.