doosopmaat.nl
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Doosopmaat.nl: The Dutch Box Monopoly
How a 10-person team commands a €1.7M niche empire in custom packaging
In a world obsessed with software disruption, Doosopmaat.nl built a €1.7M revenue machine on the most analog product imaginable: cardboard boxes. They aren't selling packaging; they're selling precision.
"They don't compete on price; they compete on specificity. Every box is a data point."
The Niche Sniper
While generic e-commerce giants fight over low-margin commodities, Doosopmaat.nl dominates the 'op maat' (custom) search intent. Their top keywords—'karton tussenplaat' (130 vol), 'doos op maat' (120 vol)—reveal a B2B-heavy client base requiring industrial-grade solutions, not retail packaging. This is high-friction, high-margin territory where generic algorithms fail.
The Efficiency Paradox
With 11,824 monthly visits, their conversion math is ruthless. They generate roughly €144 per visitor annually. This suggests a high average order value (AOV) driven by bulk B2B orders. Their tech stack—Tailwind CSS, jQuery, Bootstrap—isn't flashy, but it's optimized for speed and conversion, stripping away unnecessary bloat that slows down the checkout process.
- Zero 'startkosten' (setup fees) removes the psychological barrier for first-time bulk buyers
- Free delivery is a logistics moat; they've likely negotiated aggressive rates with Dutch carriers
- The 'blog' section targets long-tail queries like 'hoe verstuur je een pakketje' to capture early-funnel traffic
The leadership trio—Frederik Klomp (Ops), Martijn Claassen (Sales), Jurgen Vugts (Director)—operates like a special forces unit. With only 10 employees, they generate $170k revenue per head, a metric that would make most SaaS startups blush. They aren't building a platform; they're optimizing a supply chain.
The Analog SaaS Playbook
Doosopmaat.nl proves that in a fragmented market, being the best at one boring thing is more valuable than being mediocre at everything.
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Bestel Kartonnen Dozen op Maat – gratis bezorgd, geen startkosten!
Doosopmaat.nl: marktleider in dozen op maat. Hoogwaardige, gepersonaliseerde dozen voor scherpe prijzen. Bestel nu, zonder verzend- of startkosten!
Doosopmaat.nl
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About doosopmaat.nl
Doosopmaat.nl: marktleider in dozen op maat. Hoogwaardige, gepersonaliseerde dozen voor scherpe prijzen. Bestel nu, zonder verzend- of startkosten!
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Technology Stack
doosopmaat.nl uses 14 technologies across their website including HSTS, Sentry, Drupal, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Drupal
Advertising
Microsoft Ads, LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
doosopmaat.nl receives approximately 11.8K monthly visitors and ranks #1,555,926 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:00 on the site.
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