dostuffmedia.com
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DoStuff: The Anti-Algorithm Local Discovery Engine
How 76 people built a $10M business by answering one primal question: 'What are we doing tonight?'
In a world dominated by algorithmic feeds that push you deeper into isolation, DoStuff is building a rare commodity: a human-curated local guide that actually gets you off the couch. They don't just aggregate events; they manufacture FOMO.
"DoStuff doesn't fight the algorithm; they weaponize the fear of missing out."
The Habit Loop
The most telling metric isn't their revenue or headcount—it's the traffic split. With 62% direct traffic versus only 17% organic search, DoStuff has achieved what every media startup dreams of: a daily habit. Users aren't searching for 'things to do'; they're typing 'dostuff' into their browser because they trust the brand to curate their night. This is the difference between a utility and a destination.
Efficient Growth
At 76 employees generating $10.6M in revenue, DoStuff clocks in at ~$139K revenue per employee. For a media company, that's a lean operation. They aren't burning cash on massive content teams; they're likely leveraging syndication, user-generated content, and tight city-level partnerships. They're proving that you don't need to be a VC-funded behemoth to own the 'what to do' conversation in a city.
Their keyword strategy reveals their true north. They rank for hyper-niche queries like 'seattle rainy' and 'paddy reilly's nyc concert.' This isn't SEO by accident; it's a playbook for capturing intent at the exact moment boredom strikes. They aren't trying to rank for 'concerts'; they're trying to rank for the specific vibe you're feeling right now.
- The 'Scott & Kristin' Duo: A founder-led culture that scales. Scott (CEO) and Kristin (COO) running the show suggests operational discipline.
- The Live Events Obsession: With an SVP specifically for 'Live Events – Media & Ticketing Subscription,' they aren't just a listing site; they're moving into the transaction layer.
- The Tech Stack: Using Tailwind CSS, jQuery, and AWS. They prioritize speed and iteration over bleeding-edge frameworks. It's utilitarian engineering for a utilitarian product.
The Local Media Blueprint
DoStuff proves that in a globalized digital world, the most valuable real estate is still the 'what are we doing tonight' slot in your local city.
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DoStuff
DoStuff answers the question, "What are we going to do tonight?" for millions of people every day by highlighting the best music, drinks, food & nightlife our cities have to offer.
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About dostuffmedia.com
DoStuff answers the question, "What are we going to do tonight?" for millions of people every day by highlighting the best music, drinks, food & nightlife our cities have to offer.
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Technology Stack
dostuffmedia.com uses 14 technologies across their website including HSTS, Webflow, jsDelivr, and more.
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HSTS
CMS
Webflow
CDN
jsDelivr
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Amazon S3, AWS CloudFront, Cloudflare
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HubSpot
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Traffic & Audience
dostuffmedia.com receives approximately 197.7K monthly visitors and ranks #240,913 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
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