In a world obsessed with AI and crypto, a quiet juggernaut is scaling event management through pure distribution dominance. SplashThat isn't just building software—they're capturing the entire corporate events workflow through search gravity and product-led growth.

"61% direct traffic proves they've achieved product habituation—users aren't finding SplashThat, they're returning to it by default."

The traffic composition tells the real story: 61% direct vs 20% organic means users actively seek out SplashThat. This is the hallmark of a sticky product, not a marketing-driven acquisition play. For founders, this is the blueprint: build something event planners can't live without, then own the search terms they use daily.

• Commanding presence in corporate event planning with minimal headcount
• SEO moat built on 3.78M backlinks and strategic keyword capture
• Product-led growth evidenced by 61% direct traffic dominance
• High-value leadership team focused on marketing, finance, and customer success