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dotdigital.com
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dotdigital.com

24 technologies
VerifiedVisit252.2K/mo$111M35424 Tech25 Leads
Deep Dive

dotdigital: The Data-Driven Marketing Engine

Turning raw data into personalized campaigns that wow customers

In the crowded marketing automation space, dotdigital isn't just another platform—it's the engine turning 252,000 monthly visitors into loyal customers. While competitors chase scale, this UK powerhouse quietly dominates with a 4.7-star Trustpilot rating and $110M in revenue.

$110.6M
annual revenue
354
employees
759
Trustpilot reviews
4.7/5
customer rating

"dotdigital doesn't sell software—it sells outcomes. With 58% direct traffic, their customers aren't just browsing; they're returning to build."

The Retention Playbook

With 58% direct traffic (far above the industry average), dotdigital has cracked the retention code. Their 4.7/5 Trustpilot rating across 759 reviews isn't luck—it's proof that their platform actually delivers on its promise of 'wowing customers.' The 33% organic search traffic shows they're not just buying attention; they're earning it through genuine value.

The Growth Trajectory

From 97,004 backlinks to dominating keywords like 'dotdigital' (13,880 monthly searches) and 'dotdigital academy' (1,060 searches), this is a company that understands content-led growth. Their tech stack—jQuery, Tailwind CSS, Bootstrap—shows they're pragmatic builders, not flashy trend-chasers. They're focused on what works, not what's new.

The leadership team is telling: CEO Milan Patel leads a 354-person operation, while heads of customer success, technology, and insight ensure they're not just shipping code but understanding impact. This isn't a startup guessing at product-market fit—it's a mature player with $110M in revenue proving the model works.

  • 58% direct traffic indicates exceptional brand recall and customer loyalty
  • 759 Trustpilot reviews at 4.7/5 shows consistent delivery across enterprise segments
  • 97,004 backlinks demonstrate strong SEO authority in a competitive space
  • 354 employees on $110M revenue = ~$311K revenue per employee (efficient scaling)
Doesn't chase every marketing trend
Focuses on core email + automation
No flashy AI hype without substance
Builds for long-term customer value
Not a 'growth at all costs' unicorn
Balances growth with profitability

The Pragmatic Powerhouse

dotdigital proves that boring execution beats flashy promises. With 58% direct traffic and 4.7-star ratings, they've built a moat through customer satisfaction, not just marketing spend.

What tech stack does Dotdigital use?

31 detected
Video1
Security1
Programming Languages1
Privacy & Consent1
Reviews1
E-commerce & Payments2
JavaScript Libraries2
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
A
Analytics Service
C
Cloudflare Insights
G
Google APIs
G
Google Static
T
Tracking Service

How much traffic does Dotdigital get?

Traffic & Engagement

263.5K
Monthly Visits
-14.4%
13.1
Pages/Visit
22:46
Avg. Duration
29%
Bounce Rate
Monthly Traffic Trend-28%
364.5K
Oct 2025
Oct
307.6K
Nov 2025
Nov
263.5K
Dec 2025
Dec

Rankings

#145,838
Global Rank
#19,816
United Kingdom Rank
Computer Software and Development
Category

Backlinks & Authority

97.0K
Backlinks
6.5K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend-8%
105.9K
Jul 2025
Jul
105.6K
Aug 2025
Aug
104.7K
Sep 2025
Sep
108.8K
Oct 2025
Oct
96.2K
Nov 2025
Nov
97.0K
Dec 2025
Dec

Search Traffic

Organic
32.5K
Paid
1.4K

Top Organic Keywords

#1dotdigital
8,100 vol43.6%
#1dot digital
3,600 vol19.4%
#1dotdigital login
1,000 vol5.4%
#1dotmailer
1,000 vol5.4%
#1dot digital login
390 vol2.1%

Where is Dotdigital's audience located?

🇬🇧United Kingdom37.9%
🇺🇸United States17.1%
🇦🇺Australia9.7%
🇫🇷France5.5%
🇮🇳India4.6%

Device Distribution

Desktop95.2%
Mobile4.8%

What keywords does Dotdigital rank for?

5 keywords
1dotdigital13.9K vol$4.15
2dot digital4.6K vol$4.25
3dotdigital academy1.1K vol
4dotdigital login910 vol$2.46
5dotdigital woocommerce460 vol

How is Dotdigital's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.dotdigital.com/dtg/2023/02/website-social-posts-general01.jpg

Meta Tags

title55 chars

Dotdigital: Cross-channel marketing automation platform

description87 chars

Turn marketing data into personalized campaigns that wow customers across all channels.

languageEN-US

H1 Tags

h1Cross-channel AI personalization without the learning curve

Schema Types

Unknown

Who works at Dotdigital?

Loading leads...

What do customers think of Dotdigital?

Dotdigital

Dotdigital

4.7
759 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
2.0 days
Claimed Date
6/30/2015

Contact Information

Address:
No.1 London Bridge
London, GB

Reviews (20)

Filter by rating:
Molly McDonald
6/12/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 6/12/2025
The Best in Business!

I've worked with Dotdigital over the last 4 years and can say hands down they are a DREAM company to work with. Knowledgeable and truly always has there clients with the best intentions at heart. It's rare in this industry to not just constantly bombarded with company's to just sell to you, Dotdigital are solutions focused and are only suggesting what's a good fit for the business. There customer service is second to none, responsive and swift action is always consistent and its just an absolute joy to work with them.

Company Response6/12/2025

Hey Molly Thanks so much for your awesome review! 🙂  We really appreciate your feedback here and look forward to working with you in the future! Regards Gemma I

Sofia Grifoni
1/31/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 1/31/2025
Exceptional support - Thanks Chris!!

Working with Dotdigital was an outstanding experience. We had a unique use case that came with its own set of challenges, requiring creative workarounds and a flexible approach. Throughout it all, Chris Ash, our dedicated account manager, went above and beyond to ensure we had the best possible solutions in place. Chris took the time to understand our specific needs and worked tirelessly to navigate any roadblocks that came our way. His problem-solving skills, proactive support, and willingness to explore every possible avenue made a huge difference in helping us achieve our goals. A huge thank you to Chris and the Dotdigital team for their support - we truly appreciate everything you’ve done for us.

Company Response2/3/2025

Hey Sofia, Thanks for the amazing review! We really appreciate it. Regards, Rob H

James McDougall
1/9/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 1/9/2025
Great & friendly staff

Great & friendly staff, always helpful.

Company Response1/9/2025

Hey James, Thanks for the review! We really appreciate it. Regards, Rob H

Lewis Yoole
11/20/2024
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 11/20/2024
🌟🌟🌟🌟🌟 Outstanding Service and Expertise…

🌟🌟🌟🌟🌟 Outstanding Service and Expertise at Dotdigital! Dotdigital has been an absolute game-changer for our marketing efforts. Their database management system is robust and user-friendly, and the automation creation tools are intuitive and incredibly powerful. I’ve also been impressed by their seamless external data integration, which has made our campaigns more personalized and effective. But what truly sets Dotdigital apart is Chris, who is nothing short of a professional life-saver. Chris consistently goes above and beyond to ensure everything runs smoothly. From providing industry-standard insights and examples to building intricate campaigns and segments, his expertise is unmatched. On several occasions, he’s even stayed past traditional hours to ensure critical projects are completed on time—talk about dedication! If you’re looking for a platform with not only excellent tools but also exceptional support from real experts like Chris, Dotdigital is the way to go. Highly recommended!

Company Response11/20/2024

Hey Lewis, Thanks for the great review! Glad to hear Dotdigital has been a game-changer for you! We really appreciate it. Regards, Rob H

Steven
10/11/2024
🇦🇺 Australia3 reviewsOrganicUnverified
Experience date: 10/11/2024
Chris Ash

I've had the pleasure of working with Chris for over five years at WeatherBeeta, and throughout that time, he has consistently demonstrated professionalism in all aspects of his work. Thanks, Chris

Company Response10/11/2024

Hey Steven, Thanks for the review and kind words for Chris! We really appreciate it. Regards, Rob H

Frequently Asked Questions about Dotdigital

What is Dotdigital's Revenue?
Dotdigital generates approximately $111M in annual revenue. With 354 employees, that's $312,500 per employee.
What does Dotdigital do?
Turn marketing data into personalized campaigns that wow customers across all channels.
How fast is Dotdigital growing?
Dotdigital has declined by 14.4% in the last 6 months according to traffic data.
How do people interact with Dotdigital?
When visiting Dotdigital, visitors view an average of 13.1 pages per visit, and spend around 22:46 on the site, and the bounce rate is 29.4%.
How do people find Dotdigital?
229.5K people (87%) visit Dotdigital directly. 32.5K (12%) find them through organic search. 1.4K (1%) come through paid advertising.
Who uses Dotdigital?
Dotdigital's top market is United Kingdom with 99.7K visitors (37.9%). United States is 2nd with 44.9K (17.1%). Australia is 3rd with 25.6K (9.7%).
What technologies does Dotdigital use?
Dotdigital uses 24 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, Google Fonts, reCAPTCHA.
Who are Dotdigital's competitors?
Dotdigital's main competitors include Mailchimp, Klaviyo, MailerLite, Higher Logic, LeadSquared. These companies operate in similar markets and compete for the same customer base.
What do customers think of Dotdigital?
Dotdigital has a Trustpilot score of 4.7 out of 5 (4 stars) based on 759 customer reviews.

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About dotdigital.com

Turn marketing data into personalized campaigns that wow customers across all channels.

Company Overview

dotdigital.com
Website
computers_electronics_and_technology
Industry
#124,310
Global Rank
252.2K
Monthly Visitors
24
Technologies
25+
Employees

Contact dotdigital.com

Technology Stack

dotdigital.com uses 24 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon Web Services, Cloudflare

Traffic & Audience

252.2K
Monthly Visits
30%
Bounce Rate
7.6
Pages/Visit
6:27
Avg. Duration

dotdigital.com receives approximately 252.2K monthly visitors and ranks #124,310 globally. The website has a bounce rate of 30% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 6:27 on the site.

The majority of dotdigital.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is dotdigital.com?
Turn marketing data into personalized campaigns that wow customers across all channels.
How much does dotdigital.com cost?
You can view dotdigital.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does dotdigital.com use?
dotdigital.com uses 24 technologies including Vimeo, Font Awesome, Google Fonts, and 18 more. View the full tech stack analysis above.
How do I contact dotdigital.com?
You can contact dotdigital.com through their contact page.
What are dotdigital.com's social media accounts?
dotdigital.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is dotdigital.com hiring?
Check dotdigital.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is dotdigital.com?
dotdigital.com receives approximately 252.2K monthly visitors and ranks #124,310 globally. Traffic is declining by 7.7% month-over-month.

Related Searches

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This page provides publicly available information about dotdigital.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dotdigital.com directly at https://dotdigital.com.