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Draup: The $116M Stealth Giant in Talent Intelligence
Unpacking how a 644-person, high-revenue player operates quietly in the career tech space
Draup is a B2B talent intelligence platform that has quietly scaled to $116.7M in revenue with 644 employees—yet it flies under the radar with only 9,165 monthly visits. This isn't a startup chasing vanity metrics; it's an enterprise machine built for precision.
"Draup proves that in B2B, revenue beats traffic and direct relationships beat SEO."
Enterprise-First DNA
With 644 employees and $116.7M in revenue, Draup operates at a scale that suggests deep enterprise penetration. The 50% direct traffic share confirms they're not relying on inbound marketing—this is a sales-led motion with long-term contracts and high ACV. The 39% organic search traffic is likely driven by branded queries like 'draup' and 'draup india', indicating strong brand recall among their target audience.
The Traffic Paradox
Here's what's fascinating: Draup's 9,165 monthly visits seem anemic for a company of this size, but it's actually a feature, not a bug. Their top keywords include 'a structural way of looking at wage inflation by draup'—a hyper-specific, thought-leadership query that signals they're targeting decision-makers, not job seekers. This is a platform for HR leaders and CFOs, not the masses.
The tech stack reveals a modern, scalable foundation: Vite for fast builds, Tailwind CSS and Bootstrap for UI consistency, and jQuery for legacy compatibility. The presence of Ant Design and DaisyUI suggests a focus on rapid, consistent enterprise UI development. They're not bleeding-edge, but they're pragmatic and efficient.
- Leadership team includes co-founder Vamsee Tirukkala (CCO) and VP Sales Tanya Early—indicating a strong commercial focus
- Data science presence (Shifa Sanadi, Data Scientist II) confirms AI/ML capabilities in talent intelligence
- Heavy HR leadership (Maria Fernandes, Director - HR) suggests they eat their own dog food in talent strategy
Draup is the anti-unicorn
It doesn't need buzz or hype. It needs CFOs and CHROs to write big checks. And at $116.7M in revenue, that's exactly what's happening.
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About draup.com
Company Overview
Technology Stack
draup.com uses 18 technologies across their website including Okta, HSTS, Ghost, Webflow, and more.
Authentication
Okta
Security
HSTS
CMS
Ghost, Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
draup.com receives approximately 9.2K monthly visitors and ranks #2,062,412 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:37 on the site.
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This page provides publicly available information about draup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit draup.com directly at https://draup.com.