drct.aero
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DRCT: The Quiet Giant Disrupting Air Travel Distribution
How a 54-person team is quietly capturing $12M in revenue by fixing airline sales.
While giants like Amadeus and Sabre dominate the GDS landscape, a stealthy player is rewriting the rules of airline distribution. DRCT isn't just another travel tech startup; it's a direct attack on the legacy fees and complexity that have plagued travel agencies for decades.
"DRCT isn't just a tool; it's a margin multiplier. They're betting the future of travel sales is direct, and the data is starting to agree."
The Agency-Centric Philosophy
Unlike consumer-facing travel sites, DRCT’s entire existence revolves around the travel agent. By offering 0 ticketing fees and agent-oriented software, they've created a sticky ecosystem. The 36% direct traffic share suggests a loyal, returning user base that doesn't need to search for alternatives once they're in the DRCT fold.
The NDC Opportunity
The search data reveals a strategic masterstroke. While 'drct' itself has modest volume, the platform capitalizes on high-volume industry terms like 'ndc' (27K+ monthly searches). By positioning itself as the solution to New Distribution Capability (NDC) adoption, DRCT is capturing the intent of agencies actively seeking modern airline connectivity.
The tech stack tells the story of a modern, agile product. Built on Vue.js and Vite, DRCT leverages a lightweight frontend architecture that likely contributes to the speed agents need during high-pressure booking scenarios. The heavy reliance on analytics tools (Google Analytics, Clarity, LinkedIn Insight Tag) indicates a data-driven culture focused on optimizing conversion and user flows.
- Direct NDC connections without the middleware bloat
- Zero ticketing fees that directly increase agency margins
- Seamless GDS integration that doesn't require leaving the booking environment
- Capitalizing on high-volume airline-specific searches (Flydubai, Aegean)
The Silent Disruptor
DRCT proves you don't need to be the loudest voice in the room when you're fixing the most expensive problem.
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Open Graph Image
https://drct-board-storage.s3.eu-central-1.amazonaws.com/DRCT_style.jpg
Meta Tags
DRCT for agencies
Sell flights and ancillaries directly with airlines without leaving your GDS. Increase your markups thanks to the agent-oriented software and 0 ticketing fee.
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About drct.aero
Sell flights and ancillaries directly with airlines without leaving your GDS. Increase your markups thanks to the agent-oriented software and 0 ticketing fee.
Company Overview
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Technology Stack
drct.aero uses 12 technologies across their website including Ruby on Rails, LinkedIn Insight Tag, Facebook Pixel, Typeform, and more.
Backend Frameworks
Ruby on Rails
Advertising
LinkedIn Insight Tag, Facebook Pixel
Forms
Typeform
Customer Support
Intercom
Analytics & Marketing
Clarity, Amplitude, Google Tag Manager, Google Analytics
Build Tools
Vite
Traffic & Audience
drct.aero receives approximately 10.6K monthly visitors and ranks #2,153,190 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:39 on the site.
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