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drim.es

GrowingVisit316.2K/mo$94M3304 Leads
Deep Dive

The Spanish Toy Giant You Haven't Heard Of

How Drim.es built a €93M empire on pure play retail

While everyone chases D2C hype, Drim quietly dominates Spain's toy market with a 330-person team and €93.6M in revenue. They're not a brand—they're a channel, and that's exactly why they win.

€93.6M
annual revenue
316K
monthly visits
63%
organic search traffic
39K+
backlinks

"In a world obsessed with building brands, Drim proves that owning the shelf is still the most profitable game in retail."

The SEO Fortress Strategy

With 63% of traffic coming from organic search, Drim has built a moat around toy-related queries. Their keyword strategy is brutally effective: they rank for everything from 'drim' (16K searches) to 'bratziez' (11K searches) to 'drim catalogo navidad 2025' (seasonal gold). They're not just selling toys—they're capturing intent at every stage of the purchase journey.

The Spanish Fortress

90.1% of their traffic comes from one undefined market—clearly Spain. This isn't a bug, it's a feature. While competitors chase globalization, Drim has doubled down on becoming the default toy destination for Spanish families. Their 330 employees aren't scattered across continents; they're focused on dominating a single, lucrative market.

The Trustpilot rating of 3.2/5 with only 1 review tells a story: Drim isn't playing the review game. They don't need to beg for testimonials because they're not a lifestyle brand—they're a utility. Customers don't love Drim; they buy from Drim because it's there, it's comprehensive, and it works.

  • Pure-play e-commerce: No physical retail overhead, no brand marketing costs
  • Catalog-driven strategy: They own the digital shelf space for toys in Spain
  • Seasonal dominance: Christmas catalog traffic is a predictable, repeatable revenue stream
  • SEO-first acquisition: 63% organic traffic means zero paid dependency
No fancy branding
Massive product selection
No D2C community building
Dominant search presence
No influencer marketing
Proven revenue model
No global expansion plans
Scalable operations

The Unsexy Billion-Dollar Playbook

While startups chase disruption, Drim proves that execution beats innovation every time. Their €93M isn't built on hype—it's built on being the most reliable shelf in Spanish e-commerce.

How much traffic does Drim get?

Traffic & Engagement

421.2K
Monthly Visits
+126.6%
3.5
Pages/Visit
4:28
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+162%
160.6K
Oct 2025
Oct
185.9K
Nov 2025
Nov
421.2K
Dec 2025
Dec

Rankings

#99,846
Global Rank
#2,910
Spain Rank
Retail
Category

Backlinks & Authority

39.6K
Backlinks
3.0K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend+102%
19.6K
Jul 2025
Jul
19.5K
Aug 2025
Aug
20.5K
Sep 2025
Sep
20.8K
Oct 2025
Oct
39.9K
Nov 2025
Nov
39.6K
Dec 2025
Dec

Search Traffic

Organic
191.8K
Paid
474

Top Organic Keywords

#1drim
49,500 vol21.0%
#1drim juguetes
4,400 vol1.9%
#1dream
9,900 vol1.3%
#1drims
1,300 vol0.5%
#1dreams juguetes
1,000 vol0.4%

Where is Drim's audience located?

🇪🇸Spain93.8%
🇲🇽Mexico2.1%
🇵🇪Pe1.8%
🇳🇴Norway1.2%
🇺🇸United States0.3%

Device Distribution

Desktop13.3%
Mobile86.7%

What keywords does Drim rank for?

5 keywords
1drim16.5K vol$0.10
2drim juguetes840 vol$0.22
3bratziez11.2K vol
4drim catalogo navidad 2025170 vol
5dream155.4K vol$0.97

Who works at Drim?

Loading leads...

What do customers think of Drim?

Drim - Juguetería Online

Drim - Juguetería Online

3.2
1 reviews

Categories

Children's Toys Store#undefinedToy Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
marjamore
1/14/2026
🇪🇸 Spain5 reviewsOrganicUnverified
Experience date: 12/23/2025
IMPRESENTABLES

NO PONGO CERO PORQUENO PUEDO. LLEVO DESDE EL DIA 23 DE DICIEMBRE ESPERANDO UNA DEVOLUCION DE ESTA EMPRESA A TRAVES DE AMAZON Y LO UNICO QUE HACEN ES DAR LARGAS TRAS LARGA. IMPRESENTABLES

Frequently Asked Questions about Drim

What is Drim's Revenue?
Drim generates approximately $94M in annual revenue. With 330 employees, that's $283,750 per employee.
How fast is Drim growing?
Drim has grown by 126.6% in the last 6 months according to traffic data. employee count has changed by 25% year over year.
How do people interact with Drim?
When visiting Drim, visitors view an average of 3.5 pages per visit, and spend around 4:28 on the site, and the bounce rate is 46.3%.
How do people find Drim?
228.9K people (54%) visit Drim directly. 191.8K (46%) find them through organic search. 474 (0%) come through paid advertising.
Who uses Drim?
Drim's top market is Spain with 395.3K visitors (93.8%). Mexico is 2nd with 8.7K (2.1%). Peru is 3rd with 7.8K (1.8%).
Who are Drim's competitors?
Drim's main competitors include BricoCentro, Drim, SQRUPS, Agapea.com, Comercial Industrial García SA. These companies operate in similar markets and compete for the same customer base.
What do customers think of Drim?
Drim has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About drim.es

Company Overview

drim.es
Website
e-commerce_and_shopping
Industry
#139,972
Global Rank
316.2K
Monthly Visitors
4+
Employees

Traffic & Audience

316.2K
Monthly Visits
50%
Bounce Rate
2.9
Pages/Visit
2:50
Avg. Duration

drim.es receives approximately 316.2K monthly visitors and ranks #139,972 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:50 on the site.

The majority of drim.es's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is drim.es?
drim.es is a website that you can visit at https://drim.es. Use TechList.ai to discover the technologies, analytics, and company information about drim.es.
How popular is drim.es?
drim.es receives approximately 316.2K monthly visitors and ranks #139,972 globally. Traffic is growing by 87.9% month-over-month.

Related Searches

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This page provides publicly available information about drim.es. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit drim.es directly at https://drim.es.