dtsl.co.nz
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The NZ Health IT Giant You've Never Heard Of
How a 154-person firm quietly dominates New Zealand's healthcare IT landscape
In the shadow of global tech giants, a New Zealand company is building a $24.6M empire by solving one of healthcare's most critical problems: reliable IT infrastructure. DTSL isn't chasing unicorn status—they're methodically owning a niche that keeps hospitals running.
"They're not selling software—they're selling uptime. And in healthcare, uptime is life."
The Physical Infrastructure Play
While SaaS companies chase cloud-only dreams, DTSL built a nationwide network of 15 locations. This isn't just marketing fluff—it's a strategic moat. When your hospital's server crashes at 2 AM in Christchurch, you don't want a Slack message from a remote team; you want someone who can be there in an hour. DTSL's physical presence across Auckland, Wellington, Christchurch, and regional centers transforms them from a vendor into a critical partner. The 100% undefined traffic suggests they're capturing a hyper-local market that global players can't serve effectively.
The Quiet Scaling Story
DTSL's 1,886 monthly visits might seem modest, but the revenue-to-traffic ratio tells a different story. With $24.6M in revenue and only 1,886 visits, each visitor represents ~$13,000 in potential value. This isn't a volume play—it's a high-touch, enterprise sales motion. The 39% organic search traffic suggests strong brand recall and referral business, typical of B2B relationships built on trust and performance. Their LinkedIn presence (the only visible social profile) reinforces this enterprise-focused approach.
The keyword data reveals their playbook: 'hp support' (109K monthly volume) suggests they're capturing legacy enterprise hardware support—a high-margin, sticky business. 'auckland it service' (320 volume) and 'cornerstone ticketing system' (120 volume) show they're targeting specific enterprise tech stacks. This isn't a generalist MSP; they're positioning as specialists who understand the complex IT needs of healthcare organizations.
- Revenue per employee: ~$160K—healthy for a services business
- 15 locations across NZ creates unbeatable local presence
- Healthcare focus (industry tag) suggests deep regulatory expertise
- Stable leadership team with 5+ key managers identified
- Terms of Trade PDF indicates mature, enterprise-ready operations
The Unsexy Billion-Dollar Play
DTSL proves that in B2B, sometimes the best strategy is being indispensable to a critical industry, not chasing scale for scale's sake.
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http://www.dtsl.co.nz/wp-content/themes/dtsl_bones/library/images/logo-totality-white.png
Meta Tags
DTSL | Managed IT Service and Support across New Zealand
Providing managed IT support services for businesses in 15 locations across NZ, from Auckland, Wellington and Christchurch to the main regional centres.
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About dtsl.co.nz
Providing managed IT support services for businesses in 15 locations across NZ, from Auckland, Wellington and Christchurch to the main regional centres.
Company Overview
dtsl.co.nz Social Media
Technology Stack
dtsl.co.nz uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, RSS, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
dtsl.co.nz receives approximately 1.9K monthly visitors and ranks #7,368,371 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:35 on the site.
The majority of dtsl.co.nz's traffic comes from .
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