ducttapemarketing.com
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Duct Tape Marketing: The Anti-Agency
How a 29-person team built a $5.1M business by fixing the marketing agency model
While marketing agencies chase scale and venture funding, Duct Tape Marketing has quietly built a $5.1M empire with just 29 employees by selling a simple promise: strategic clarity for overwhelmed founders. This isn't another agency—it's a system.
"They don't sell marketing services. They sell a marketing operating system—and it's working."
The Fractional CMO Trojan Horse
Duct Tape Marketing cracked the code on productizing strategy. Instead of selling endless agency retainers, they sell 'Fractional CMO' services—a $130/month keyword that drives 130 qualified searches. With 430 monthly searches for 'duct tape marketing,' they've dominated the small business mindshare by making strategy accessible, not intimidating.
The 39% Organic Moat
Their traffic split reveals a fascinating strategy: 44% direct vs 39% organic. That high direct traffic percentage screams brand authority and repeat customers—likely business owners who've been through their system and come back for more. For a B2B services company, this is elite-level trust.
The tech stack tells the story of a team focused on content and community, not bleeding-edge innovation. jQuery and Bootstrap might seem dated, but they're reliable workhorses for a content-heavy platform. The presence of RSS and Twitter Cards shows they're still playing the long-tail content game while everyone chases TikTok trends.
- John Jantsch's personal brand drives the entire enterprise—he's the face, voice, and strategist
- Multi-platform presence (TikTok to LinkedIn) but likely minimal ROI from anything but podcast and blog
- The 'Duct Tape' metaphor is sticky as hell—irreverent, memorable, and perfectly positions them as the scrappy alternative
The Unsexy Billion-Dollar Playbook
Build a system, productize it, and own a niche so completely that scaling becomes a choice, not a necessity.
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Meta Tags
Grow Your Business: Hire a Fractional CMO Today!
Duct Tape Marketing: Explore strategic marketing solutions with our Fractional CMO services to boost growth. Schedule your strategy call today!
Fractional CMO Services and Training by Duct Tape Marketing
Take control of marketing with StrategyFirst™. Drive real growth.
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About ducttapemarketing.com
Duct Tape Marketing: Explore strategic marketing solutions with our Fractional CMO services to boost growth. Schedule your strategy call today!
Company Overview
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Technology Stack
ducttapemarketing.com uses 28 technologies across their website including Wistia, Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Wistia, Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
ducttapemarketing.com receives approximately 11.7K monthly visitors and ranks #1,984,122 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:16 on the site.
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