duncan-parnell.com
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Duncan-Parnell: The 75-Year-Old Survey Tech Giant
A $15M revenue business quietly dominating survey equipment and geospatial tech
In an era of rapid tech disruption, Duncan-Parnell proves that legacy infrastructure and deep industry trust still command a $15M revenue stream. This isn't a Silicon Valley startup; it's a 75-year-old veteran with 256 employees, quietly dominating the survey equipment and geospatial technology space.
"Duncan-Parnell isn't chasing VC funding—they're selling fold-up engineering rules to engineers who need them today."
The Unsexy SEO Goldmine
Their traffic data reveals a fascinating, hyper-localized strategy. While they rank for generic terms, the real volume comes from specific, high-intent queries like 'survey supply marietta ga' (590 monthly volume) and 'r10 tribrach and extender' (200 monthly volume). This isn't broad brand awareness; it's capturing the exact moment a surveyor needs a specific tool. The 50% direct traffic is even more telling—these are repeat customers who know exactly where to go, bypassing the search engine noise entirely.
The Physical-Digital Hybrid
Unlike pure-play digital SaaS companies, Duncan-Parnell operates a complex hybrid model. They sell physical survey equipment and custom printing supplies while maintaining a digital storefront. Their tech stack—jQuery, Tailwind CSS, Bootstrap—suggests a pragmatic, functional approach rather than chasing the latest frameworks. They're not building a 'platform'; they're building a reliable procurement channel for heavy industry professionals.
- Dominates local search for survey equipment in specific Georgia markets
- Balances 50% direct traffic with 37% organic search—strong brand recall
- Operates in the 'heavy industry and engineering' vertical with 256 employees
- Maintains a multi-channel presence across YouTube, LinkedIn, and Facebook
The leadership team—EVPs Eddie Brown, Daryl Huffman, and Paul Zytnik—represents decades of industry expertise, not startup growth hackers. Their IT Director, John Ledford, likely prioritizes system reliability over flashy features. This is a company that understands its customers don't care about React vs. jQuery; they care about getting the right tribrach extender delivered tomorrow to a job site in Marietta.
The Quiet Giant Strategy
While tech startups burn cash chasing scale, Duncan-Parnell generates sustainable revenue by solving specific problems for a specific industry—proving that in B2B, depth of expertise beats breadth of reach every time.
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Duncan-Parnell | Over 75 Years of Experience
Duncan-Parnell is your trusted partner for top-quality survey equipment, geospatial technology, custom printing and wide-format printing supplies.
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About duncan-parnell.com
Duncan-Parnell is your trusted partner for top-quality survey equipment, geospatial technology, custom printing and wide-format printing supplies.
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duncan-parnell.com uses 21 technologies across their website including Font Awesome, Google Fonts, Sentry, cdnjs, jsDelivr, and more.
Fonts
Font Awesome, Google Fonts
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Sentry
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cdnjs, jsDelivr
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Cloudflare
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DoubleClick Floodlight, Google Ads
Traffic & Audience
duncan-parnell.com receives approximately 5.5K monthly visitors and ranks #3,080,340 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:52 on the site.
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