dupr.com
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DUPR: The Pickleball Rating That's Eating the Sport
How a 50-person startup built the dominant data layer for America's fastest-growing sport
While the world obsesses over pickleball's explosive growth, one company quietly built the infrastructure that makes the sport measurable, competitive, and scalable. DUPR isn't just a rating system—it's the operating system for the entire pickleball ecosystem.
"DUPR didn't invent pickleball ratings—they standardized the language everyone else now speaks."
The Network Effect Playbook
With 59% direct traffic and a top keyword driving 22,500 monthly searches, DUPR has achieved what most sports tech companies never do: becoming the default verb. Players don't just 'check ratings'—they 'check their DUPR.' At 50 employees and $6.4M in revenue, they're generating $128K per employee while maintaining a 34% organic search moat. This isn't a startup anymore—it's the category king in the making.
The Community Flywheel
DUPR's social ecosystem is strategically fragmented but unified in purpose. Their YouTube (@DUPRPB) and Instagram (@duprpb) presence, combined with Facebook and LinkedIn, creates a multi-channel touchpoint for every demographic. The LinkedIn page is particularly telling—it's not just a social profile, it's a recruiting and B2B partnership engine that speaks directly to the 50-person team's operational maturity.
The tech stack reveals a modern, scalable architecture. Built on jQuery for legacy compatibility, but layered with modern tools like Vite, Tailwind CSS, and Anime.js for performance and UX. They're not rebuilding the wheel—they're optimizing for speed and maintainability. The use of Ant Design and Bootstrap suggests a design system that prioritizes rapid iteration over pixel-perfect custom work, which is exactly what a category-defining startup needs.
- Dominant brand search (22.5K monthly 'dupr' searches) indicates zero-competition recall
- 34% organic traffic share shows sustainable, non-paid growth
- 122K backlinks from authoritative sports domains creates an SEO moat that's nearly impossible to replicate
- 59% direct traffic proves they're building a destination, not just a tool
DUPR is the Pickleball's ELO—But Better
They've built what every sports startup dreams of: a data standard that becomes a business. With $6.4M in revenue and a 50-person team, they're not just tracking the sport—they're defining its future. The real question isn't whether DUPR will dominate pickleball ratings; it's what other sports they'll standardize next.
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DUPR - The World's Most Accurate Pickleball Rating
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About dupr.com
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Technology Stack
dupr.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, Webflow, and more.
Fonts
Font Awesome, Google Fonts
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HSTS
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Webflow
CDN
cdnjs, jsDelivr
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AWS CloudFront, Cloudflare
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Traffic & Audience
dupr.com receives approximately 376.9K monthly visitors and ranks #103,061 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 3:07 on the site.
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