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e-Psychiatry: The B2B Telehealth Powerhouse
How a 19-person team built a $3.1M network dominating Medicaid telepsychiatry.
While consumer mental health apps chase direct-to-consumer hype, e-Psychiatry quietly dominates the infrastructure of behavioral health. They aren't selling subscriptions to individuals; they are selling the clinical labor force to hospitals and facilities that are desperate for coverage.
"e-Psychiatry isn't a consumer app; it's a clinical staffing engine disguised as a website."
The B2B2C Hidden Hand
With only 19 employees generating $3.1M in revenue, e-Psychiatry achieves a massive $163k revenue per employee. This isn't a consumer marketing play; it's a high-margin B2B2C play. They acquire patients via high-intent keywords like 'online psychiatrist that takes medicaid' (180 monthly volume) and 'adderall prescription online' (2,770 monthly volume), but they monetize by fulfilling these needs through their network of licensed providers for healthcare facilities. The 47% direct traffic share suggests high brand recall among referring providers and patients already in their ecosystem.
The Medicaid Arbitrage
The data reveals a specific strategic wedge: 'online psychiatrist that takes medicaid' is a top keyword. Medicaid reimbursement for telepsychiatry is complex and often underserved. By optimizing for this specific pain point, e-Psychiatry captures a volume of patients that generalist platforms ignore. They aren't competing for the high-paying cash pay in New York; they are solving the coverage crisis in underserved states like Iowa (evidenced by 'iowa psychiatric telehealth' ranking). This is a volume play with a social impact angle.
The technology stack—jQuery, Tailwind, Bootstrap, Vite—indicates a pragmatic, functional approach rather than bleeding-edge engineering. They prioritize reliability and speed to market over flashy UI. The presence of Zendesk and Lucky Orange suggests a heavy focus on customer support and conversion rate optimization, typical of high-touch B2B service models where a single client relationship can be worth six figures.
- Market Fit: Solved the acute staffing shortage in behavioral health by becoming a flexible labor provider.
- Monetization: High-margin B2B contracts fueled by targeted, high-intent DTC lead gen.
- Scalability: Leveraging a 19-person team to manage a nationwide network suggests heavy reliance on provider self-management and automated matching.
The Unsung Infrastructure of Telehealth
While others burn cash on user acquisition, e-Psychiatry builds a sustainable moat by owning the supply side of behavioral health labor.
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e-Psychiatry Telehealth
e-Psychiatry connects patients and healthcare facilities with the nation's largest network of licensed telepsychiatrists, nurse practitioners, and counselors.
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About e-psychiatry.com
e-Psychiatry connects patients and healthcare facilities with the nation's largest network of licensed telepsychiatrists, nurse practitioners, and counselors.
Company Overview
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Technology Stack
e-psychiatry.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Analytics & Marketing
Lucky Orange, Google Tag Manager, Google Analytics
Traffic & Audience
e-psychiatry.com receives approximately 12.2K monthly visitors and ranks #1,576,489 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:49 on the site.
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