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E2: Where Business Meets Climate Action
How 115 people built a $28M engine for green policy change
E2 isn't your typical environmental nonprofit—it's a boardroom of 115 business leaders who've cracked the code on making climate policy profitable. They've turned economic arguments into environmental wins, and the results are in their $28.8M revenue.
"They don't ask businesses to sacrifice profits for the planet—they prove the planet is where the profits are."
The Business Class Climate Activists
E2's secret weapon is their membership model. They've built a national network of business leaders who don't just donate—they advocate. With 54% direct traffic, their audience isn't accidental. These are executives, entrepreneurs, and investors who type 'e2.org' directly into their browsers because they're already bought in. The 115 employees aren't just staff—they're a distributed army of policy wonks, communicators, and advocates embedded in state capitals from Mountain West to New Jersey.
The Revenue-to-Impact Ratio
At $28.8M revenue with 115 employees, E2 runs leaner than most advocacy groups. That's $250K per employee—high efficiency for a mission-driven organization. Their traffic tells a story of focused reach: 8,180 monthly visits might seem modest, but with 95.2% from 'undefined' (likely US-based), they're not chasing global eyeballs. They're targeting the right ones. The 'trump kill' keyword in their top 5 reveals they're not afraid to tackle polarizing policy head-on.
The tech stack reveals sophistication: Tailwind CSS, Bootstrap, and Ant Design suggest a modern, responsive site built for advocacy campaigns that need to move fast. jQuery and Swiper hint at legacy components still in play—typical for an organization that's evolved over years. Google Analytics tracks every click, and Twitter Cards ensure their content spreads through the right networks. This isn't a static brochure site; it's a digital advocacy platform.
- They don't lead with environmental guilt—they lead with economic opportunity (see: 'Growing Green Jobs' report for New Jersey)
- They don't operate as a single coastal entity—they have dedicated Mountain West advocates like Susan Nedell
- They don't hide their partisanship—they're nonpartisan but not apolitical, willing to name names when policy threatens both economy and environment
The Bottom Line: E2 is a Policy Machine Disguised as a Nonprofit
For founders and investors, E2 represents the ultimate case study in mission-driven revenue. They've built a $28M business by proving that in the 21st century, the best environmental strategy is a killer economic argument. Their 8,180 monthly visitors aren't just traffic—they're decision-makers.
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E2 | Economy+Environment
E2 is a national, nonpartisan business group advocating for policies that are good for the economy and good for the environment.
E2 | Good for the Economy. Good for the Environment.
National, nonpartisan business group advocating for policies that are good for the economy and good for the environment.
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About e2.org
E2 is a national, nonpartisan business group advocating for policies that are good for the economy and good for the environment.
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Technology Stack
e2.org uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
CDN
cdnjs, unpkg
Traffic & Audience
e2.org receives approximately 8.2K monthly visitors and ranks #2,762,008 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:14 on the site.
The majority of e2.org's traffic comes from undefined, .
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