While everyone obsesses over flashy SaaS valuations, MOSCA has been building an empire in the physical world of packaging since 1966. Their website eammosca.com reveals a company that doesn't need buzzwords—just relentless engineering that ships 254 employees and $15M in revenue by solving one brutally practical problem: how to strap a box so it survives the chaos of global logistics.

"In packaging, 'boring' is the ultimate competitive moat—MOSCA's machines don't just strap boxes, they strap entire supply chains together."

The tech stack tells a story of pragmatic modernization. They're using Vite for performance, Tailwind CSS for rapid development, and PWA capabilities—indicating they're not stuck in 2010. But the presence of Zendesk and Google Analytics suggests they're still optimizing for conversions, not just brand awareness. This is a company that understands digital tools as means to an industrial end, not as ends in themselves.

• 254 employees generating $15M revenue = ~$59K revenue per employee (typical for heavy machinery)
• 32% organic traffic suggests strong word-of-mouth and referral business
• Direct traffic dominance (38%) indicates enterprise customer retention
• YouTube channel with 10+ years of content shows long-term content strategy