earth.org
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Earth.Org: The SEO-First Environmental News Giant
How 724K monthly visits and 301K backlinks built a climate media empire
While legacy media struggles to cover climate change profitably, a lean 63-person team at Earth.Org is quietly dominating environmental news with 724,124 monthly visits and a backlink profile that rivals major publishers. This isn't just another climate blog—it's a masterclass in SEO-driven media.
"Earth.Org doesn't chase headlines—it chases search intent, turning environmental anxiety into scalable traffic."
The SEO-First Strategy
With 59% of traffic coming from organic search, Earth.Org has cracked the code on what people actually search for. Their top keywords reveal a calculated approach: 'fast fashion' (43K monthly volume) and 'most polluted cities in the world' (9.9K) are high-intent queries with commercial potential. They're not just reporting news—they're answering questions.
The Silent Traffic Machine
The site's 301,211 backlinks suggest a powerful content moat. While the raw data shows 'undefined' for top countries, the 33% direct traffic indicates strong brand recall. This isn't accidental—it's the result of consistently ranking for 'proxy earth.org' (77K monthly searches), a term that likely drives users seeking environmental data directly to their platform.
- Tech stack is pragmatic: jQuery + Bootstrap + Tailwind CSS suggests rapid iteration over bleeding-edge frameworks
- PWA implementation hints at mobile-first strategy for developing markets
- RSS and social profiles (Twitter, YouTube, Facebook, LinkedIn, Instagram) show multi-channel distribution
- Revenue per employee: ~$27K—lean but sustainable for a niche publisher
Earth.Org's model reveals a fundamental truth about modern media: you don't need a Pulitzer to build a profitable news business. You need to understand what people care about, optimize relentlessly for search, and deliver consistent, credible content. Their 87K global rank suggests they're punching above their weight class compared to traditional environmental outlets.
The Blueprint for Sustainable Media
Earth.Org proves that environmental journalism can be both impactful and profitable—without relying on donations or paywalls. For founders and investors, it's a case study in building a defensible content business around a mission.
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Earth.Org – Environmental News
Earth.Org is a leading environmental news website dedicated to providing comprehensive coverage of crucial issues affecting our planet.
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About earth.org
Earth.Org is a leading environmental news website dedicated to providing comprehensive coverage of crucial issues affecting our planet.
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Technology Stack
earth.org uses 13 technologies across their website including HSTS, PHP, WordPress, and more.
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HSTS
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PHP
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Twitter Cards, RSS, PWA
Traffic & Audience
earth.org receives approximately 724.1K monthly visitors and ranks #87,160 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:49 on the site.
The majority of earth.org's traffic comes from undefined, undefined, .
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