earthtronics.com
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EarthTronics: The Unsung Giant of Industrial LED
A $4M revenue, 24-person team quietly dominating niche lighting markets.
In a world obsessed with consumer smart bulbs, EarthTronics is building an industrial empire on something far more boring—and far more profitable: durability. They don't sell to your living room; they sell to the factories, warehouses, and contractors that keep the lights on 24/7.
"They aren't chasing the mass market; they are engineering their way into the industrial backbone, one vapor-tight fixture at a time."
The Niche Playbook
With only 24 employees generating $4.1M in revenue, EarthTronics achieves an impressive $170k revenue per employee. This isn't a volume game; it's a high-margin, specialized product strategy. Their top keyword isn't 'LED bulb'—it's 'vaportight' (560 monthly volume), a specific industrial fixture designed for harsh environments. They know exactly who they are.
Traffic Dynamics
The traffic profile is telling. 46% of visitors come directly, a massive signal of brand recall and repeat B2B purchasing. This isn't accidental traffic; it's contractors and distributors returning to reorder specific SKUs. The 31% organic share, driven by niche terms like 'Earthbulb G25,' suggests a strong SEO moat in specific product categories.
The tech stack reveals a pragmatic approach. They use jQuery and Bootstrap—mature, reliable technologies that prioritize function over flash. This isn't a startup burning cash on bleeding-edge frontend frameworks; it's a company investing in operational stability and product performance. The 'Fluke Oscilloscope' keyword appearing in their analytics hints at a broader engineering audience or adjacent product interest.
- Revenue per Employee: ~$170k (High efficiency for manufacturing)
- Direct Traffic Dominance: 46% (Strong B2B brand loyalty)
- Niche Keyword Dominance: 'Vaportight' is their SEO anchor
- Social Presence: Active on LinkedIn & Facebook for B2B networking
The Quiet Giant Strategy
EarthTronics proves that in B2B industrial, you don't need to be the loudest voice—just the most reliable one.
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LED Lighting Product Manufacturer & Supplier | EarthTronics
We manufacture and sell LED lighting designed for peak performance and long life. Our products are available to distributors, resellers, contractors and more.
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About earthtronics.com
We manufacture and sell LED lighting designed for peak performance and long life. Our products are available to distributors, resellers, contractors and more.
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earthtronics.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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WordPress
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Traffic & Audience
earthtronics.com receives approximately 5.8K monthly visitors and ranks #2,502,172 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:12 on the site.
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