earthworks.org
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Earthworks: The 355-Person Army Fighting Mining Pollution
A $93M nonprofit disrupting extractive industries with targeted advocacy and digital strategy
Earthworks isn't just another environmental nonprofit—it's a specialized weapon forged to dismantle the legal and financial infrastructure of fossil fuel and mining pollution. With 355 employees and $93M in revenue, they've built an operation that treats extractive industries like a codebase to be reverse-engineered and exploited.
"They don't protest pipelines—they litigate them. They don't just rally against mines—they audit their permits and sue their loopholes."
The Surgical Strike Strategy
Earthworks operates like a legal tech firm. Their 73.8K monthly visitors aren't coming for general environmental tips—they're arriving via highly specific queries like 'cyanide mining' (210 monthly searches) and 'schwwarzelder mine deposit' (230 searches). This isn't broad awareness; it's targeted intelligence gathering for frontline communities and researchers who need ammunition against specific extraction projects. Their 32% organic search traffic suggests they've optimized for the long tail of mining regulation, not vanity keywords.
The Digital Frontline
While their 60% direct traffic reveals a highly engaged, returning audience—likely activists, journalists, and policymakers who've bookmarked earthworks.org as a primary resource. This isn't passive traffic; it's a community checking their daily briefings. Their social presence across Twitter, YouTube, Facebook, LinkedIn, and Instagram creates a multi-channel advocacy network, but the real power is in their 73K monthly visits from people actively seeking pollution data, not just inspiration.
Their tech stack reveals operational sophistication: jQuery, core-js, Tailwind CSS, Bootstrap, and Ant Design suggest a modern, responsive platform built for both content delivery and data visualization. They're not just publishing blog posts—they're building tools for environmental due diligence. The presence of Google Analytics and social cards indicates they track engagement and optimize for shareability, turning raw regulatory data into viral advocacy content.
- Frontline community partnerships: They don't advocate from Washington—they coordinate with local groups fighting specific projects
- Litigation-first approach: Using legal frameworks to block permits and sue for violations, not just public pressure
- Data-driven advocacy: Targeting specific keywords and regulatory loopholes rather than broad awareness campaigns
- Multi-stakeholder engagement: From philanthropists to frontline activists, they've built a diversified support ecosystem
Earthworks is a blueprint for modern advocacy
They prove that focused, data-driven opposition can compete with billion-dollar extractive industries. Their model—part legal firm, part intelligence unit, part community organizer—represents the future of environmental activism: targeted, measurable, and ruthlessly efficient.
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Open Graph Image
https://earthworks.org/wp-content/uploads/2021/11/Dont-Frack-Our-Climate-Rally-Banner-Earthworks.jpg
Meta Tags
Earthworks | Ending Oil & Gas and Mining Pollution
We stand with frontline communities opposing fossil fuels and dirty mining while advocating for a clean energy transition.
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About earthworks.org
We stand with frontline communities opposing fossil fuels and dirty mining while advocating for a clean energy transition.
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Technology Stack
earthworks.org uses 24 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
earthworks.org receives approximately 73.8K monthly visitors and ranks #445,615 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:48 on the site.
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