earwolf.com
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Earwolf: The Comedy Podcast Titan
How a 9-person team built a $0.9M audio empire on pure laughs
In a world of algorithmic chaos, Earwolf remains a fortress of curated comedy. With just 9 employees, this network generates nearly $1M in revenue and commands over 240,000 backlinks—proving that niche, high-quality content still wins the internet.
"Earwolf isn't chasing viral moments; it's building a comedy archive that outlasts trends."
The Cult Audience Engine
Traffic is evenly split between discovery (49% organic) and loyalty (38% direct). The top search terms aren't generic—'Comedy Bang! Bang!' (8,300 monthly searches) and 'How Did This Get Made?' (5,020) reveal a dedicated fanbase seeking specific shows, not just random comedy. This is a community, not just an audience.
The SiriusXM Advantage
While competitors chase venture capital, Earwolf operates under the stable umbrella of SiriusXM. The contact email ([email protected]) and privacy policy redirect confirm this integration. This structure provides operational stability—9 employees can focus on content, not fundraising—while leveraging SiriusXM's distribution muscle.
The tech stack reveals a pragmatic approach. jQuery and Bootstrap suggest a legacy foundation, while Tailwind CSS and Google Analytics indicate modern optimization. They're not rebuilding the wheel—they're maintaining a reliable engine that drives 109K monthly listeners without unnecessary complexity.
- Niche dominance: Owns search for specific show titles, not broad comedy keywords
- Social proof: 241K backlinks from being referenced across entertainment media
- Efficiency: 9 employees generating $100K+ revenue per person
- Cross-platform presence: Active on TikTok, YouTube, and Instagram for audience reach
The Anti-Startup Success Story
Earwolf proves that in podcasting, depth beats scale. With 9 people, they've built a comedy institution that outperforms many VC-backed networks—because they focus on making people laugh, not chasing growth metrics.
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Earwolf Podcast Network
Earwolf is a comedy podcast network with shows like Comedy Bang! Bang!, Office Ladies, How Did This Get Made?, and more.
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About earwolf.com
Earwolf is a comedy podcast network with shows like Comedy Bang! Bang!, Office Ladies, How Did This Get Made?, and more.
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earwolf.com uses 13 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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earwolf.com receives approximately 109.7K monthly visitors and ranks #372,366 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:30 on the site.
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