teamcoco.com
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The Comedy Empire Built on a Name
How Team Coco turned a late-night legend into a $45M multi-platform media machine
Most media companies chase trends; Team Coco built an empire on a singular personality. While traditional TV crumbles, Conan O'Brien's digital-first media company generates $44.6M annually by weaponizing his 30-year brand of smart, silly comedy across every screen.
"Team Coco isn't just a production company—it's a meticulously engineered comedy ecosystem where every podcast, tweet, and merchandise drop reinforces the O'Brien brand."
The Personality-First Playbook
With only 198 employees, Team Coco punches far above its weight by anchoring everything to a single, recognizable voice. Their 43% direct traffic proves they've built a destination brand—not a discovery-dependent platform. Fans don't stumble upon Team Coco; they seek it out because it means something specific: Conan's brand of humor, extended through a curated network of talent.
The Podcast Power Play
Ten unscripted podcasts. Two scripted co-productions. 315 million downloads. Team Coco didn't just enter the podcast space—they dominated it by leveraging existing fan loyalty. Their top keyword ('Conan O'Brien' with 305K monthly searches) acts as a gravitational pull, funneling listeners into their audio universe where CPMs are higher and brand loyalty is deeper than traditional media.
The tech stack reveals their digital-first DNA: Tailwind CSS for rapid UI development, Swiper for mobile-optimized content carousels, and Progressive Web App (PWA) capabilities that blur the line between website and app. They're not building a digital brochure—they're building a digital destination.
- Multi-platform monetization (live events, merch, podcasts, digital content)
- Leveraged a 30-year TV legacy into digital-native revenue streams
- Built a talent network that extends beyond the founder's personal brand
- Engineered for direct traffic (43%) rather than algorithmic dependency
The Founder-as-Platform Model
Team Coco proves that in the attention economy, a strong personality isn't a limitation—it's the ultimate competitive moat. While others build platforms, they built a personality-driven ecosystem that prints money across every medium.
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Team Coco
Built on the spirit of Conan O’Brien’s brand of smart and silly comedy, Emmy® winning Team Coco is a fan-centric multi-platform media company driven by O’Brien and a carefully curated network of other top talent that spans across digital and branded content, live events, merchandise and expertly produced comedy specials. Also a force within the Podcast space, Team Coco Podcasts currently produces ten unscripted podcasts all of which have been downloaded more than 315 million times to-date. Team Coco Podcasts has also produced two scripted podcasts in co-production with Luminary: Frontier Tween and SMARTR as well as A Total Switch Show in co-production with Audible.
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About teamcoco.com
Built on the spirit of Conan O’Brien’s brand of smart and silly comedy, Emmy® winning Team Coco is a fan-centric multi-platform media company driven by O’Brien and a carefully curated network of other top talent that spans across digital and branded content, live events, merchandise and expertly produced comedy specials. Also a force within the Podcast space, Team Coco Podcasts currently produces ten unscripted podcasts all of which have been downloaded more than 315 million times to-date. Team Coco Podcasts has also produced two scripted podcasts in co-production with Luminary: Frontier Tween and SMARTR as well as A Total Switch Show in co-production with Audible.
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teamcoco.com uses 14 technologies across their website including Google Fonts, HSTS, Amazon Web Services, AWS CloudFront, and more.
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Traffic & Audience
teamcoco.com receives approximately 161.6K monthly visitors and ranks #281,804 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
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