easyfundraising.org.uk
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EasyFundraising: The UK's Silent Giant
How a 2.4M user army turned everyday shopping into a £42M charity machine
While Silicon Valley chases crypto and AI unicorns, a British startup quietly built a 2.4 million-strong army of shoppers that have generated over £42 million for charity. EasyFundraising isn't sexy—it's a cashback model so simple it feels almost illegal. And that's precisely why it works.
"They don't sell products—they sell the easiest habit change in consumer finance. Click through, shop, donate. Zero friction, maximum impact."
The 80% Direct Traffic Moat
Here's what founders and investors should obsess over: 80% of EasyFundraising's 2.5M monthly visitors arrive directly. That's not SEO magic or paid acquisition—that's raw, unsexy brand loyalty. Users don't Google 'cashback sites'; they type 'easyfundraising' into their browser because it's become a ritual. This is the rare consumer app that achieves bank-level stickiness without a dopamine loop or social graph.
The Revenue Engine
With 88 employees and $22M in revenue, that's ~$250K per employee—a SaaS-level efficiency ratio for a consumer donations platform. They monetize through retailer commissions, taking a cut before passing the rest to charities. It's a classic affiliate model, but the moral wrapper transforms transactional behavior into emotional loyalty. The result? A business that scales horizontally across 7,000+ retailers while maintaining vertical depth in user engagement.
The Trustpilot score tells the real story: 4,324 reviews averaging 4.3/5. For a platform that literally asks users to do nothing extra, this is the baseline expectation. But notice the keywords—'asda groceries' (112K monthly searches) and 'sainsbury's shopping online' (660K) rank higher than their own brand. They're piggybacking on habitual grocery shopping, the most predictable human behavior.
- The 'passive activism' model: Users feel generous without spending extra time or money
- Retailer-first strategy: 7,000+ partners create a network effect that's hard to replicate
- UK-centric dominance: 97.9% of traffic is UK-based, creating a defensible local moat
The Unsexy Unicorn
EasyFundraising proves that boring infrastructure beats flashy features. They're not building a movement—they're automating one, turning passive shopping into active giving at scale. For founders: sometimes the best product strategy is removing every possible barrier between intention and action.
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https://www.easyfundraising.org.uk/assets/blt44bf89277a297574/bltb31c3b77e95c4028.jpg
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Fundraising | Charity Fundraising Online | You Spend Online, Brands Donate | Easyfundraising
Join over 2.4 million people raising free donations at over 7,000 retailers every day the easyfundraising way! Over £42 million has already been raised for good causes.
You shop. Your cause gets money. For free.
Join 2.4m people raising free donations via 7,000+ shops & sites.
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Reviews (20)
A brilliant boost to charities
This is a marvellous service - I help my charities just by shopping and can boost their donations for free! So easy to use through the reminder extension, and I've been surprised how many retailers subscribe. A simply brilliant idea.
Thanks for your review Ruth, the donation reminder really is a fantastic tool to make sure you're not missing out on any donations! Luisa
Highly recommend to raise funds.
This is very easy to use (pardon the punt). By making sure both browsers are added, every time you shop online, you can click for donation. Of late, some donations are not registered after I have shopped and I have had to put in claims for missing donations.
Thanks for your review Sushma, the team will look into those claims for you and get those sorted :) - Luisa
Really easy to set up for my Community…Brilliant. Sign up now!
Really easy to set up for my Community Interest ( not for profit) Company. I was given great support from the fundraising specialist team, both over the phone and with follow up emails offering help and inspiration. A brilliant scheme to allow friends and supporters to contribute to our cause without any financial loss to themselves. Love it. Thanks
Thanks so much Lizzie! The fundraising specialist team are really passionate about helping all our causes, so pleased to hear this :) - Luisa
Great platform to help support our club…
Great platform to help support our club to reinvest monies into the athletes of the future.
Thanks for your review, great to hear how those funds are contributing - Luisa
A great way to raise funds for a…
A great way to raise funds for a grassroots football club!
Thanks for your feedback Adam! - Luisa
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About easyfundraising.org.uk
Join over 2.4 million people raising free donations at over 7,000 retailers every day the easyfundraising way! Over £42 million has already been raised for good causes.
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easyfundraising.org.uk uses 20 technologies across their website including PHP, Contentful, Amazon S3, Cloudflare, and more.
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PHP
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Contentful
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Didomi
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Traffic & Audience
easyfundraising.org.uk receives approximately 2.5M monthly visitors and ranks #28,781 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:18 on the site.
The majority of easyfundraising.org.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about easyfundraising.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit easyfundraising.org.uk directly at https://easyfundraising.org.uk.