In a world obsessed with scaling to millions, EasyInbound proves that dominance in a micro-niche is a valid—and profitable—strategy. They aren't building a global communication platform; they are building the definitive Australian 1300 number solution. With just 3 employees and half a million in revenue, they are a masterclass in focused execution.

"They don't need to rank globally. They just need to own every Australian business searching for a '1300 number'—and they're winning that battle."

The most telling stat isn't their revenue or employee count—it's their traffic composition. With 57% of traffic coming from organic search and 29% direct, EasyInbound has built a self-sustaining lead engine. They aren't burning cash on paid ads; they are reaping the rewards of years of SEO authority in a hyper-specific vertical. This is the 'slow burn' business model that often outlasts venture-backed hype.

• Micro-niche dominance: Owning the '1300 number' category in Australia.
• High-intent traffic: Prioritizing quality of visitors over quantity.
• Operational efficiency: A 3-person team generating $500k in revenue.
• Legacy stack stability: Proven tech (WordPress, PHP) over trendy frameworks.