easyshifts.com
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EasyShifts: The $0.7M Scheduling Niche
Deep dive into a healthcare scheduling tool with surprising direct traffic dominance
In the crowded SaaS landscape, EasyShifts carved out a $0.7M/year niche in healthcare scheduling. But the real story isn't just revenue—it's how 76% of their traffic comes directly to their domain, bypassing Google entirely. This is a masterclass in product-led growth in a vertical market.
"When 76% of your traffic is direct, you're not selling software—you're selling a daily habit."
The Healthcare Vertical Lock
EasyShifts isn't trying to be everything to everyone. With a 9-person team generating $0.7M, they're focused on healthcare scheduling—a vertical where complexity creates moats. Their keywords reveal the specificity: 'what does easyshifts see with the location' suggests deep integration with facility management, not just calendar widgets.
The Direct Traffic Phenomenon
The 76% direct traffic (vs 20% organic) is extraordinary. This suggests heavy platform dependency—nurses and admins bookmarking and returning daily. Compare that to typical SaaS where direct is 30-40%. EasyShifts has achieved daily utility status, likely through mobile-first scheduling and shift notifications that create habitual use.
The tech stack tells a story of pragmatic engineering. jQuery and Bootstrap suggest a mature codebase, while Tailwind and DaisyUI indicate modern front-end practices. They're not chasing bleeding-edge tech—they're building reliable tools for 24/7 healthcare operations where downtime is unacceptable.
- 9-person team generating $700K/year = $77K/employee (strong efficiency)
- Healthcare scheduling is a sticky, high-churn-avoidance vertical
- Direct traffic dominance suggests product-led growth without heavy marketing spend
- Niche keywords like 'easy shifts today' show high-intent user behavior
The Quiet Giant in Healthcare Scheduling
EasyShifts proves you don't need unicorn funding to build a $0.7M business with 76% direct traffic—it just takes solving a painful, daily problem better than anyone else.
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Meta Tags
EasyShifts - Staff Scheduling Made Easy
Online Healthcare Scheduling Solution
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About easyshifts.com
Online Healthcare Scheduling Solution
Company Overview
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Technology Stack
easyshifts.com uses 12 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Google Tag Manager, Google Analytics, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
easyshifts.com receives approximately 79.8K monthly visitors and ranks #346,575 globally. The website has a bounce rate of 13% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 3:58 on the site.
The majority of easyshifts.com's traffic comes from .
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