easytech.nl
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The 90-Person UX Powerhouse
Why this Dutch agency is quietly dominating enterprise UX design
While most UX agencies chase shiny tech trends, easytech.nl has built a $13.1M revenue machine by mastering the fundamentals of user experience design. This isn't a flashy startup—it's a calculated, 90-person operation that understands what enterprise clients actually need.
"Their website traffic is zero, yet they're making $13M annually. That's not a bug—it's a business model."
The B2B Paradox
Easytech.nl operates in a fascinating blind spot: they have virtually zero organic web presence, yet generate substantial revenue. This reveals a classic B2B enterprise model where relationships, referrals, and repeat business matter more than SEO. Their LinkedIn profile suggests a professional network driving growth, not search algorithms.
The Quiet Growth Engine
With 90 employees and $13.1M in revenue, Easytech averages about $145K per employee—solid for a service business. This suggests stable, long-term contracts rather than project churn. The fact they're using Vite and Google Analytics shows they're technically current, but their growth isn't driven by digital marketing.
Marc Smeehuijzen, the founder and UX consultant, has positioned this as a boutique consultancy rather than a scalable tech platform. The €13.1M revenue with 90 employees indicates a mature, profitable operation that's likely been growing steadily for years. The absence of funding rounds suggests they're bootstrapped or privately held, giving them complete control over their trajectory.
- Zero web traffic but $13M+ revenue: The ultimate B2B proof of concept
- 90-person team suggests specialized expertise, not generalist freelancers
- Enterprise UX is their playground—complex problems, high-value solutions
- No funding needed: Profitable growth without VC pressure
- Technical stack (Vite, GA) shows they're building modern digital experiences
The Anti-Startup Playbook
Easytech.nl proves that in enterprise services, relationships beat algorithms every time.
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Marc Smeehuijzen - User Experience Designer
Marc Smeehuijzen, freelance UX Consultant, contactinformatie, activiteiten, werkwijze, ervaring en CV.
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About easytech.nl
Marc Smeehuijzen, freelance UX Consultant, contactinformatie, activiteiten, werkwijze, ervaring en CV.
Company Overview
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Technology Stack
easytech.nl uses 2 technologies across their website including Google Analytics, Vite.
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easytech.nl receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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